It looks like my traditional press ad has contributed over half my views on a simple promo video. I was lucky to get the press, but I am happy it happened. I think this helps with some of my thinking. I should have guessed, the allure of google ads seems too good to be true. However, this only reflects one side of the market... I have been reaching out to photographers consistently for the past few years. I name trying to get the attention of travelers and families to try and sign on for the demand side. I may need to re-focus my efforts away from the giant spray and pray modalities and go back to good old beat work hitting the phones and the messenger.