Data analysis on ProdPad's users explained that using the standard 30-day trial period was too long, with most decisions happening within the first week.
So, they reduced the trial period to 7 days, and conversions doubled.
However, some users still craved more time.
Instead of simply extending their trial, ProdPad got creative.
They gamified it.
Users could now earn extra trial days by engaging with the features on the platform:
1/ Adding a Product? +1 day
2/ Entering your Product vision? +2 days
3/ Adding an initiative to your roadmap? +2 days
4/ Adding a description to your roadmap? +2 days
ProdPad then has nudges throughout the app to inform you of your real-time progress.
This 'win-win' approach skyrocketed results:
1/ Trial-to-conversion time doubled again.
2/ The overall conversion rate tripled again.
Beyond these impressive metrics, it increased valuable user feedback, which fueled continuous improvement.
~ Thanks to Janna Bastow and the ProdPad team for helping me with this :)
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Genius.
For sure. Thanks
Wow
This was so clever