The Importance of Customer Lifetime Value In eCommerce
Every eCommerce business owner knows that the longer a customer stays with a brand and keeps buying, the business's bottom line is positively affected.
This is the exact reason why many experts favor customer retention over acquisition. But that's a conversation for another day.
I've got a few questions to ask, especially if you own an ecommerce business.
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Do you know how to calculate your customer's lifetime value?
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How should you look at customer lifetime value in your store?
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How do you segment your customers? What model do you use?
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What's the importance of customer lifetime value?
If you've got any answers to any of these questions, feel free to share them with us.
If all this sounds strange to you, check out this article and ask your questions - https://www.invespcro.com/blog/the-importance-of-customer-lifetime-value-in-ecommerce/
