How do you promote your product by spending $0 on advertising?
https://www.monitup.com is new and very difficult to sell. Because it tracks people, keeps data... It's a bit of a tedious job.
I need to not only sell my product, but also develop it. Since I developed the Monitup, I brought it to the MVP level with a very small budget, but I want to spend all my budget on developing the product and keeping it alive. So my ad budget is $0.
While researching how to do this I came across AppSumo, and posted a launch: https://appsumo.com/products/monitup-employee-monitoring
It wasn't great (I've only been able to sell 3 licenses yet), it's become a nicer promotional page, but I've learned a lot about launching.
Then I tried the Product Hunt launch: https://www.producthunt.com/posts/monitup
That wasn't great, but I learned more about the launch.
Then I tried contacting potential customers one-on-one. MonitUp attracts the attention of companies that work remotely, so I identified the companies that work remotely and sent a short MonitUp promotion to their CEOs and General Managers via LinkedIn and a connection request. I wrote back to those who accepted my request with a short introductory text containing the features of the product and tried to set up a meeting. I've had 2 meetings so far and one is testing MonitUp.
I've reached a lot of people by spending $0 so far.
How do you promote your product with $0?
Another great way to gain a lot of new users with $0 is to do a proper PH launch. I am doing mine today and I have already gotten more than 200 new visits! :D
congratulations, upvoted :)
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I really like your cold-calling (emailing) approach. I think it shows your hustle, and also you get direct feedback from potential customers.
Of course, most people will give cold responses at first. But as you stay consistent with this approach, you'll find better and warmer avenues to sell.
thank you for sharing this method with IH members. I would definitely try it out for my product as well to test how it works.
You're welcome, I hope it will be useful to someone.
MonitUp 15 days free, pleasant trials :)
If you have any suggestions or criticism, I'd love to hear it.
Hey Faruk! Congrats on finding ways to market your product. My product, https://www.indiehackers.com/product/socialjutsu seems to be a similar audience, business that have to stay up to date on social media posts. Do you have an example of what you sent to the people that accepted your linkedin request?
Thanks goodnightpanda :)
Yes, like this :
Hello,
Thank you for accepting my invitation.
Monitup focused to improve the efficiency of the company and the team.
Properties :
• Entry and exit times and in how much time is left holding the lock screen of the computer during the day.
• Computers, ram, cpu, keeping the HDD usage logs.
• You can set the hours of operation of your company. The system will only work between these hours.
• How much time is spent keeping that users of any application.
• What keeps you visit their website.
• Application of efficient, inefficient and can select neutral. Thus you can keep track of which users how to spend the day with an efficiency.
• If you like taking a screenshot in 5 minutes.
In the near future we intend to add new features, you can access it here: https://monitup.frill.co/roadmap
Available online with a time that can tell you a brief meeting system. We also discuss how we can integrate monitup if I have the opportunity to listen your business processes.
Regards.
https://www.monitup.com/
Faruk
Now I have the same situation. We are developing our service and we don’t have money to use paid channels.
And we plan to use AppSumo and other directories.
Being active on Medium, Quora, and Reddit can work.
For this, it is necessary to write articles. I can't find much to write in my field. It may also be because I am a technical guy.
There is a lot to be done, time and budget are limited... Setting up a Startup is really hard work :)
Hahaha ... you right! Setting up a Startup is really hard work :)
Yes, you are right. It takes time. For Quora, I made it a daily routine and spend just one hour every day there. If you are a tech wizz you can find relevant questions on Quora too and show your expertise ...
With Quora, should you only focus on answering new questions, or older ones as well? Does the time the question was asked matter?
I found a good topic about this: https://kinsta.com/blog/quora-marketing/
We are experimenting now.
What I have gleaned at this time:
– Answer in spaces (groups), especially popular spaces, not to alone questions. In this case, you have a chance of getting more views and upvotes.
– Write about yourself in your bio. But not write a lot of advertising and call to actions.
I try to answer popular questions with tons of views (yes, they can already have answers) or questions without answers.
We started last week. You can see my bio and log on Quora. We are planning to continue the experiment for 2 months, not less.
I have heard that Quora greatly helps you SEO because Google likes it.
https://www.quora.com/profile/Andrew-Zavada-3
I think your description in AppSumo really needs optimization. Your first line description after the title too doesn't tell potential users what your website is all about "Working hard is not working efficiently" has no value proposition. I think you may want to update the copywriting of your campaigns.
Marketing profy :)
Andrewten,
Thank you for your interest. You're right about that, I hadn't thought of it that way. In AppSumo, they usually write only the brand in the title section. Which one would you recommend? MonitUp or MonitUp - Employee monitoring software? or something else?
By the way, what do you think about the description part?
I'm a technical guy, when the project is new and the budget is low limit, you have to do everything. A tech guy doesn't really understand design and communication :)
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Thanks Aleksandra,
How can you build a targeted crm product end-buyer list?
I want to try email marketing, which is similar to this, but I am not sure if it will work. And to do that I have to get past my $0 ad budget...
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Yeah, You are right Linkedin is good for mapping as I am using Linkedin for my https://nyapk.com/pikashow-apk-2/ and the results are quite impressive. As I am newbie at Linkedin But still getting good leads.
for this you can also check out https://apkclassy.com/
I agree with you. Another great source is https://frlegendsapk.com
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Haha Aleksandra, thank you so much for your motivating and inspiring comments :)
I'm a technical guy, trying to learn sales and marketing, but it's a very different and difficult world for me...
I would love to work together in Manila, I'm sure there is a lot to learn from you in sales and marketing. But we can still work together...
Would you consider working with a business model like this?
https://www.linkedin.com/jobs/view/3086919404/
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This is great. Let's sell some licenses and make money. I will send you an email. Thank you for your time.
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I sent you an e-mail, I hope we can do good work together. Goodnight Ms. sales queen.