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No-code = the solution to "failure to launch syndrome"

I'm pretty new to no-code. I'll admit that for some years I snickered at the thought of these tools being useful for producing anything meaningful beyond an over glorified spreadsheet.

Yet today, I'm here posting in a no-code forum with a no-code product.

Although I've personally launched and co-launched tens of products over my years as a founder and engineer. I realised something special about no-code, especially for anyone with "failure to launch syndrome".

For those not familiar, I've asked ChatGPT to explain:

"Failure to launch syndrome in the context of indie devs refers to the persistent inability or hesitation of individuals to successfully launch their software product despite having the necessary resources, skills, and ideas.
It is characterized by a cycle of procrastination, indecision, fear of failure, perfectionism, or lack of confidence, leading to a perpetual state of product development without reaching the point of release. "

Let me underline that: indecision, fear of failure, perfectionism, or lack of confidence.

My realisation is this: Building a no-code tool removes these fears.

My basis for this is that a no-code version of a tool can be built in mere days.

When the investment in time is less. There is less of you invested.
... That is subconsciously:

  • less that can be criticised,
  • less that can be a painted as a failure.

As a no-code dev, you accept the UX is not perfect. You did not spend weeks iterating a custom control that did not deliver the 1-click experience you wanted for your users.

If it fails, it fails. Fine. Move on to the next idea. It did not hurt you.

From here on, as I'm recommending to you. I'll recommend to every young founder I meet:

  • Step 1: Build it as no-code!
  • Step 2: Launch it.
  • If it's well received: Then invest. That is, build it again with the full engineered version.

Taking this approach at least you'll have the audience that will respect your 1-click UX.

  1. 2

    Totally feel this! I've been scared of launching for way too long, but no-coding has led to me actually being to balance building an audience and getting feedback from that audience at the same time.

    Finished an AI no-code app which we're planning to keep internal so we can use another brand we've been hesitating a bit with to do a "practice" no code launch before we market and launch the AI app.

    1. 1

      Kudos for being brave enough to see this. I think it exists in every founder that truely loves their product and vision yet it’s rarely spoken about.

      I am glad this resonates and wish you the best with your product.

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