How does Apple use Privacy for a competitive advantage?

What is Competitive Advantage?

Competitive advantage refers to factors that allow a company to produce goods or services better or more cheaply than its rivals.

Apple has positioned itself as the most privacy-sensitive company. Apple vs Android: The age-old battle where Android was dominating for years, Apple needed something that can Android never achieve, and then Apple Privacy came which became Apple's biggest Competitive advantage.

Android could have beat Apple in hardware and software within a few years as technology is evolving and getting cheaper day by day. Unlike Apple, Android's business model is to use data to sell google ads by observing users' day-to-day activities where Privacy is a joke.

Android offers free services to users but has been criticized for its privacy policies. Apple used it as a competitive advantage to generate greater value for the company. The more sustainable the competitive advantage, the more difficult it is for competitors to balance the edge.

Thank you for reading it.
Give it a like ❤️
Share it with friends