4 Benefits of Creating a Facebook Group for Your Business

Are you looking for a way to exponentially grow your website traffic, email list, and brand engagement? If so, it may be time to think about your social media marketing strategy.

Specifically, you should consider how you’re using Facebook to promote your business and connect with your target audience. Globally, Facebook is the most widely used social platform today. Over 3 billion people use this site every month, and that number will likely remain consistent for years to come.

One way to instantly add more value to your brand is to make a group where like-minded people can discuss hot industry topics, learn from experts, and ask questions. As new members join, they build rapport with the rest of the community and get to know your brand.

You may be wondering, “how many people can I realistically reach with this strategy?” Well, consider this; over 1.4 billion people use Facebook Groups to stay on top of relevant news and discussions. If you want to take advantage of this helpful social media tool, stick around. We will cover 4 crucial benefits you could gain by creating a business group on Facebook.

Let’s get started!

Develop Deeper Customer Personas

One fantastic benefit that comes with creating a Facebook group for your business is you get the opportunity to develop deeper customer personas. Customer personas are essentially profiles that business owners and marketers make that describe segments of their audience.

For example, an online sporting goods store owner would likely create unique personas for different sports fans. Fans of football don’t usually care about articles going over the latest basketball drills. Similarly, people who like basketball likely won’t want to see promotions for football gear.

The more developed your personas, the more you can personalize future content. You can use this information to create Facebook ads, email campaigns, and even the marketing material on your website.

It’s possible to reach over 2 billion people with Facebook ads, so your business could experience growth if implemented properly. The key is to learn as much as you can about your target audience’s goals and pain points.

We suggest reviewing conversations happening within your group. Look for issues that you can resolve with your content or specific product features. It’s also important to look ahead and identify problems that you can solve in future updates. The answer could be a new blog post, a feature update, or even an in-depth video.

A shocking 55% of consumers use social media for shopping inspiration. So, listen carefully when people are talking in your group, and you can learn new ways to elevate your value proposition and develop detailed customer personas.

Provide Unique Engagement Opportunities

Facebook groups also make it easier to engage with your audience. There are quite a few ways to get subscribers to check in every day to see what’s new with your brand.

Giveaways are one of our favorite tools for encouraging user engagement. Each month, we host a contest where our subscribers can win subscriptions to our software, gift cards, and hot tech items, such as AirPods.

We know that these prizes appeal to our target audience. Once we start an event, it quickly gets shared around, and we end up with thousands of participants. After we’ve publicly announced the winner, we send an exclusive offer to every who entered. Since Facebook affects the purchasing decisions of over 50% of users, these coupons typically result in a substantial sales boost.

Videos are another great way to encourage engagement. Believe it or not, 43% of consumers say they want more video content from brands they love.

You have quite a few options when it comes to publishing video content on your business group. For starters, share the videos you regularly post on your website and platforms like YouTube. If your goal is to get more engagement, you want as many people as possible to find branded videos. Along with spreading awareness, you’re also putting relevant content right in front of your target audience.

Live events are also an excellent way to get to know the community. You can host educational webinars, Q&A sessions, and more. Consumers like having the option to engage with brands in real-time. You’ll also have an opportunity to overcome their objections and help them understand your value, which typically leads to more email subscribers, sales, and engagement.

Expand Your Customer Support System

Customer service has grown by leaps and bounds over the last decade. Business owners now have plenty of ways to make themselves available to both existing customers and curious consumers. Your social media group is an excellent place to assist users with questions about your product or service.

There are several advantages to using this strategy in your group. First, you’ll have an easier time meeting customer’s expectations because they don’t have to travel far to find you. In other words, if someone is interested in your product or service, they may be more willing to ask questions in your group instead of navigating to your website and submitting a contact form.

If a visitor likes what your representatives had to say during their conversation, there’s a good chance they will visit your site and eventually become a customer.

You can also build a community of helpful customers and moderators. For instance, if you run a business group that focuses on marketing, you could have a weekly post where users can share their latest marketing material and receive feedback from your team and other users. Not only will this encourage subscribers to interact with your brand, but also the community as a whole.

Build Trust with New Visitors

Finally, let’s talk about your Facebook group can build trust with new visitors. Consumers are always on the lookout for new, helpful brands. But before a user buys something from your online store or subscribes to your group, they may want to see some form of social proof.

Social proof in marketing is a psychological phenomenon that occurs when people make purchasing decisions based on the opinions of others. So, if your friend recommends a movie, and you buy a Bluray copy the next day, you’ve just experienced social proof. Even if you were interested in seeing the movie, their opinion resulted in you taking action.

In your Facebook group, there are countless ways to build and cultivate social proof. For instance, you could share all of the positive reviews real customers leave on your main page. The previously mentioned example about your friend and a movie applies here. Even the opinions of strangers can lead to new visitors becoming customers.

You can also encourage your existing customers to share user-generated content. If you sell physical items, you can ask users to take fun and creative photos that show off your product. Similarly, if you sell software, you can encourage users to share their results with the rest of the community.

If a first-time visitor lands in your group and sees people praising your product and taking photos of themselves enjoying something your brand helped create, they are more likely to trust your company.

Final Thoughts

Today, we showed you 4 significant advantages of creating a Facebook business group. As your page grows, you can expand your marketing options and find plenty of new and exciting ways to connect with your audience and grow your brand.