TLDR: How do you identify the specific person/department to contact when seeking direct ads for your site/podcast/newsletter from enterprise level advertisers?
Has anybody had experience targeting and directly contacting companies to advertise on your website/podcast/newsletter?
I am getting close to a more finished product for Eurotripr.com and want to start a podcast and newsletter to help people plan trips to Europe. I have a very small newsletter list, and zero audience at the moment. I get that this is not yet attractive to advertisers and that is ok.
I have identified a list of 100+ potential enterprise level companies that would make good advertisers/sponsors for my newsletter/podcast/website. I am no stranger to Cold Calling / Cold Emailing. And I view all sales as a numbers game with a guaranteed favorable outcome as long as you keep filling the funnel.
My Question is how to identify the proper person (ie Marketing Manager) at a given company to target communications/requests to? Do any of you have advice on targeting the proper decision maker directly?
I know in some of his talks and podcasts, @csallen has mentioned once he knew who to contact and how it was like the "cheat codes were turned on". I'm trying to prep for a "dialing/emailing for dollars" marathon once I get a small audience of reader/visitors/listeners and was hoping someone here had a little advice.
Thanks!
Great product! Congratulations on the launch🚀
It's a work in progress. It's unfinished, but I broke my local dev environment so have been working on the live in an unfinished state.
But, thank you very much.
Super helpful for the people community.
There are sites that leverage LinkedIn to get you the leads/information that you want.
Can you recommend any. I've googled but must be asking the wrong query because i am not finding anything useful.