https://x.com/DavidsonVorhes/status/1703886422891970695?s=20
If your business has a built-in audience, then I regret to inform you...
But you are also in show business.
Maybe it's time to stop playing "sales and marketing," and start playing Hollywood.
To put down the value-props and take a walk in the clouds, high above the top-of-funnel.
And make a myth worth dreaming about.