Guide to Posting Videos on LinkedIn for Lead Generation

Are you considering adding videos to your LinkedIn profile or company page for lead generation but need help determining where to begin? One of the fascinating sorts of content on LinkedIn is video, which frequently performs better than other content types. But without a carefully thought-out content plan, LinkedIn video marketing may quickly become a waste of time and stop generating the leads you need. We'll show you how to upload a video to LinkedIn in this brief post, along with some best practices to ensure your videos are successful. Are you prepared to convert your LinkedIn following into paying clients? You may effortlessly automate outreach using LinkedCamp to connect with your followers and effectively schedule more meetings.

How can LinkedIn videos be advantageous?
Enlarge your audience

One of the most famous materials on social media is video posts, so using them in your marketing will help you reach more people and eventually lead generation. Your content will be more inclusive and help you reach a wider audience if you have a variety of content types, such as videos, infographics, blog posts for LinkedIn Pulse, etc.

Greater involvement

On LinkedIn, videos get around three times more interaction than text-only posts. They stand out among the social media platform's clutter and draw attention. Furthermore, video content would have higher engagement, given the increased emphasis that all the leading platforms have placed on it.

Hence, lead generation is inevitable if you post LinkedIn videos.

Boost lead generation initiatives

When it comes to B2B enterprises, those who use video in their content marketing see an almost 50% faster increase in income. The main goal of using the platform is to increase leads and close more deals, and using videos on LinkedIn is a proven technique.

By automating your outreach once you have a growing network and improved engagement, you can profit from that growth. You may use LinkedCamp to build targeted outreach campaigns that use your LinkedIn marketing efforts to generate new leads every month.

Increased traffic

According to research, video accounts for almost 80% of all internet traffic. That is a significant number that is constantly increasing and demonstrates video content's impact on social media. Hence increased traffic leads to increased lead generation. Even your LinkedIn automation efforts are enhanced via posting LinkedIn videos.

Develop trust

Videos on a company website are five times more likely to generate interaction from users than ordinary material, and the more engagement you can generate, the more trust you'll get. Increasing brand recognition and obtaining new leads from LinkedIn is a crucial initial step. Once you gain trust, you can personalize your efforts via LinkedIn automation with much less effort and eventually succeed at achieving LinkedIn lead generation.

LinkedIn's Best Practices for Producing and Publishing Engaging Videos
Understanding how to maximize LinkedIn videos can be challenging because the network constantly releases new improvements. Here are some tips for getting strong interaction for your videos for lead generation.

Think about where your audience is located

An intriguing finding from LinkedIn's research was that audience location significantly impacted engagement rates. For instance, humor was one of the best strategies to increase click-through rates outside of Europe. The most effective engagement tactic in Europe was to use thought-provoking, informative videos.

Increase clicks and interaction on your videos by knowing where your audience is located and personalizing your content to that area based on LinkedIn's demographic research, enhancing your LinkedIn automation and LinkedIn lead generation.

Make advertising brief

Keep your uploaded video to 15 seconds or fewer if you're going to utilize it in a LinkedIn advertisement. According to LinkedIn data, sponsored movies under 15 seconds in length perform the best. The most excellent videos are brief and to the point because users have limited attention spans even when not watching advertising. Here are some simple pointers to help you do that:

Skip the introductions and get to the essential points
Use visuals, actors, and graphics to hold viewers' attention throughout the entire video
Use suitable humor or shock value instead of creating corporate-style videos.
Hence, keep your LinkedIn videos very brief for effectual LinkedIn lead generation.

Give your video a keyword tag

Tags are a fantastic technique to increase the visibility of your video and your audience. Someone who doesn't follow you but does follow a particular tag will still view your video, giving you a chance to make new connections.

Put a CTA In

A call to action should appear in both the description and the actual video content of native videos. To keep viewers interested after the video has ended and direct them to your website or other information, it is advisable to include them at the end of the film.

Here are a few short suggestions for creating a stronger CTA for your video:

Make them straightforward and use verbs of action to promote activity.
People want free content and value, so try to avoid using sales pitches.
People will scroll through an outro before viewing the CTA, so avoid including one.
Ensure that the audience is aware of the advantages of your CTA.
Text context is important

Your Linkedin video's description is almost as crucial as its headline. Users will skim this to determine whether they are interested enough to view your movie, so you must rapidly grab their attention and entice them.

Describe why watching your video is worthwhile in the description to your target audience. Use hashtags and keywords to promote the video and make it more visible in searches and eventually for inevitable lead generation.

Work on perfecting your headline

Your LinkedIn headline must grab the reader's attention and clarify what the video is about. According to data from LinkedIn, it is an essential feature in influencing people to click the video, so consider it.

Here are a few concepts:

-Make the headline pertinent to the audience's goal job title.

-So that the audience understands it's for them, mention a particular industry.

-Make it odd or distinctive to increase shock value and pique interest.

Become a LinkedIn Influencer by using video

Your LinkedIn approach must include video if you want to develop your audience, get more leads, and enhance brand recognition. All these things work together to give your brand a chance to become influential on LinkedIn. On LinkedIn, influencers in every B2B specialty can command high prices for their goods and services and have big audiences.

Steps on How to Post a Video on LinkedIn

The procedure is essentially the same whether you want to publish your movie on your personal or business page.

Visit your homepage or LinkedIn profile

You can upload LinkedIn videos to your personal or company page. You must access your business page to edit it. You can upload directly from the home screen to your profile.

Put your video online

You may find the video icon on both your home and company pages. Choose the video file you wish to upload by clicking the video icon. Make sure your video meets the requirements below to ensure trouble-free uploading:

Make sure your video meets the requirements below to ensure trouble-free uploading:

ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3 are among the formats that are supported.
AAC, MP3, and Vorbis audio extensions are supported
Upload cap: 5 GB
75 KB minimum file size
10 minutes is the maximum allowed for videos
3 seconds is the bare minimum for a video
LinkedIn does not support video advertising with a square aspect ratio; therefore, any video you provide for an ad must be in landscape orientation.

Video with captions

You must upload an SRT file along with your original LinkedIn videos if you want to add captions. You can upload it by choosing the pencil icon in the video player. Private profiles cannot caption videos; only business pages can use this function.

Include a filter

Using the LinkedIn app, you can apply filters to videos uploaded from a mobile device. However, business pages are not eligible for this; only profiles are. Your video with captions

You must upload an SRT file along with your original videos if you want to add captions. You can upload it by choosing the pencil icon in the video player.

Add a post description

You must include context for your LinkedIn video in the post description. Include any links you mention in the video, along with a brief description of what the video is about. For an additional boost, you can add hashtags and tag anyone you mention in the video in the description.

Post your video online

It's time to share your video once the other steps have been finished! If you want anyone to be able to share it, make sure your privacy settings are set to "public" visibility. If you want to keep it simple for a select group of users, you can also decide to target a particular audience.

Integrated videos

Once the LinkedIn video has been published, click the three dots in the post's corner to embed native videos on your website. The code required to embed this post on your website will be available when you select the "embed this post" option.

Three Techniques for Lead generation from Videos

Video personalization

The most effective and popular LinkedIn videos in the marketing industry are interactive, personalized ones. Many customers said they would happily provide their personal information to merchants in exchange for individualized goods or services. It's simpler to link a prospect with your organization or product after you have their name, phone number, interests, company, email, or other crucial information on their activity. Everything depends on the way your video content is presented.

That's not all, though. You can get more information that will help you qualify your leads once you have your prospect's full or nearly complete attention. You may, for instance, inquire about the items they use or how they would like a specific good or service. Some companies favor polls and survey questions.

Of course, the details will vary from prospect to prospect, and if your company is a business, this is the ideal chance to enhance your marketing plan. Additionally, engaging with your prospects will promote loyalty and trust. In general, personalization is a factor you should always consider when it comes to lead generation.

Know Your Audience and Produce Appropriate Videos

It's easier to make a Linkedin video that engages your target audience if you have a clear sense of their appearance. You must first be aware of their requirements, requirements, and preferences. With the help of this data, you can build highly targeted films with straightforward content that will undoubtedly significantly influence the target audience and open up opportunities for lead generation.

Frequently, the objectives of several films vary. Some are designed to educate or inform, while others aim to connect or, in our case, to convert. Many people must know that you can combine these aims to improve your LinkedIn marketing outcomes. For instance, webinars, whitepapers, and other videos of a like nature are well recognized to be quite successful in generating high-quality leads. Most of them appeal to as many people as possible and are typically instructional or informative.

You can make product videos or demos, but since their intended audience is individuals who have already begun the purchasing process, you must explicitly cater to them. Make sure the movie is concise and convincing enough to convince the audience to exchange personal information, such as names or email addresses, for your guarantee.

Gated content

The success of this approach in lead generation cannot be questioned, even though it is somewhat direct and has received mixed reviews. Using "gating" is one method of leveraging the exceptional outcomes that high-quality videos have consistently produced in viewership and conversion rates. Choosing a location for the "gate" is a problem for many folks. Your value proposition must be incredibly enticing if you want the viewer to see it immediately after pressing play. Teaser videos are always compelling.

However, other firms have observed higher conversion rates from doing so; positioning the form in the middle of the video is the most effective strategy. Though it is less effective than the other two positions, you can also have the form at the end of the video. Making a LinkedIn video series that builds up to the primary material that is "restricted" is another fantastic strategy for doing this.

Conclusion:
That is it in this guide on how you can generate effective leads via posting LinkedIn videos. The advantages of posting videos on Linkedin are immense regarding LinkedIn lead creation and automation. What are you waiting for? Get started today!