January Retro: $7661 profit

by Cory Zue

Every month I publish a retrospective / income report of my personal projects on my website and I thought I'd share it here as well. Will keep doing it each month if there's interest.

I run three products, SaaS Pegasus (a Django SaaS boilerplate), Place Card Me (a place card making website), and Chat Stats (analytics for GroupMe Groups).

So far my 2021 is off to a good start! January ended up being another record-breaking month for my businesses, and more importantly was successful in ways that feel more sustainable than past months. No major sales or marketing efforts, just sustained organic traffic from Google and partnerships.

I also returned part-time to my day-job after a four month break, and am making good progress on a Pegasus code update that's been nagging me for months.

Full retro here: Off to the Races

Cory Zue

posted to

Income Reports

on February 2, 2021

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2

Impressive results with SaaS Pegasus. 👏

You mentioned you're getting organic traffic from Google. Would you share any bits around your SEO strategy?

fenske

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3 years ago
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  Thanks! Yeah happy to share about my approach to SEO.
  
  Basically two aspects:
  
  Link building for keywords I want. I've basically done the same strategy I did with Place Card Me - create and share content about my indie hacking journey and then sneak in a link/keyword. I wrote more about that here.
  
  Content pillars. So thinking about keywords I want to rank for (e.g. "django stripe subscriptions") and then writing a guide on the topic (the one i linked back there). You can see the current list of guides here: https://www.saaspegasus.com/guides/
  
  As a meta point - the "django stripe subscriptions" link above is a demonstration of getting a backlink for a specific keyword (strategy 1). IH posts have "nofollow" set, so it's not actually helpful here, but you can use a similar type of thing elsewhere.
  czue
  
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  3 years ago
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    Thanks for sharing, Cory. 👏
    
    fenske
    
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    3 years ago
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Congrats! I'm also PT at my day-job and it works wonders for taking time to work on IH projects + consistent pay (until the IH projects start making enough consistently).

davidwparker

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3 years ago
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  For sure! I think it's a really under-utilized strategy. So much more sane than working nights and weekends, and less stressful than quitting entirely.
  
  czue
  
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  3 years ago
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W00t! That's awesome that you can take that long of a break from your PT gig. Why'd you decide to return?

heytherebuddy

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3 years ago
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  Yeah it was really nice! We had a kid so it was a combination of paternity leave + a bunch of saved up vacation time.
  
  I've been at the company for 15 years (was CTO before stepping down to pursue my own stuff on the side) and still enjoy contributing and helping the team, etc.
  
  czue
  
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  3 years ago
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That's awesome prgoress!

Sparky

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3 years ago
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  Thank you!
  
  czue
  
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  3 years ago
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