How to price a newsletter sponsorship?
I have launched fullremote.it in January and is gaining some traction. It's a weekly newsletter with a curated list of job posts for italian remote software developers.
Some numbers:
- 714 subscriber (+73 in the last 7 days, so hopefully 750+ by the end of the month)
- ~75% opening rate (sent 7 newsletters already)
- Topmost links are clicked ~40 times
I have already requests to sponsor the newsletter (companies are asking me to insert job posts) and I was wondering how to price those ads.
Here is a newsletter example
I sure have to work on the template, but that's the structure: some words about the company, list of links to ads.
My idea was to ask 99€ for a "block" with max 3 ads and some background color to make it stand out.
A friend of mine was suggesting to charge something like 39.99€ per single ad...
Open to change prices and to more ideas, but what do you think could be the right model? Single ad pricing or block pricing?
Trending on Indie Hackers
check what a click would cost in google ads ,you have 40 clicks so you know the price
Makes sense, but I don't know... What if I can ask for more? I have to find a sweet spot in between...
Coming up with the pricing is always hard. I recently just doubled the price of my entrepreneurs community and I am thinking now that it might have been a mistake because it seems that the conversion rate is much lower now... One great tip a friend gave is to price your product based on the value it brings to the clients rather than how much it costs you to build it and maintain it.