Best practices (do's and don'ts) for a sales pitch

Only that it's not about your product, it's about your client.

Examples:

• We'll run your Google Ads --> Multiply your revenue with Google Ads
• We help you write great copy --> Supercharge your messaging with storytelling

Forget about yourself and focus your messaging on your client and their needs. Add storytelling to touch the emotional part of the brain before going all in on numbers and data.

There's a lot more — Here's a professional newsletter that teaches exactly that.

Hope this helps!

1. Keep your message short
2. Clarify where you found them
3. Explain how you can help them get from X to Y
4. Finish with an open-ended question

Can help you create custom messages and nail user acquisition for your product, just dm me on twitter.

I read this book: https://www.holloway.com/b/founding-sales and I found it very helpful coming to it with no sales experience. It's impossible to sum up everything in one comment, but the absolute #1 important lesson for sales is to listen.

If you speak to someone and you are (1) listening to their problems, (2) truly genuine about why you care about this problem, and (3) trying to build a long-term relationship with them, they will pay it back.

They'll want to continue speaking with you, or they'll refer you to friends or coworkers who have the problem, or at the very least they'll describe exactly what their problem is so you can build your product in that direction.

So it's not about crafting the perfect description of your product, it's about trying to help people. Just imagine yourself in their shoes - would you rather have a product pitched to you, or have someone sit there and listen to what you care about?