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SEO as main acquisition channel?

Danny Postma shared how his product Figma Components makes $1200 per month just from organic traffic.

How did he do it?

  1. Find a keyword:
  • With a keyword difficulty of <20
  • Monthly traffic of >500
  • Many daughter keywords
  1. Build your product around the keyword

  2. Give the visitor a free version of what they are looking for so they stay long on your page which Google likes

  3. Optimize everywhere for main keyword

  4. Create extra pages to target longtail keywords. Link the most important ones in the navigation

  5. To earn money, limit some of your product to paid, with a one-time payment for better conversion rates.

  6. Build backlinks by launching on Product Hunt

  7. That's it, wait for organic to trickle in

It sounds like the holy markting grail.

Any other indie makers that have been doing this?

I would love to see some more examples.

  1. 1

    This sounds pretty similar to what i do for my SaaS client's SEO.

    To me, the game changing facts are-

    • To create blogpost that solves/caters to problems that your product solves.
    • To literate your prospects in a way that develops appetite for your product.
    • Maximize the benefit of blogposts by proper on-page SEO, linking and schema.
    • Create PR-worthy news that works as a link magnet.
    • Study, study and study what SEO tactics worked for your successors.
    • Show off the founding team's credibility, expertise and social signals.
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