My WaaS (Website as a Service) is failing

Tennis courts that have a wp website is pretty niche.

I'd offer a service that builds an entire site for them.

First, and as it has been suggested in this thread already, I recommend that you setup separate sites for those other organizations instead of complicating your own with multisite and adversely impacting your performance.

Second, the reason they didn't already have sites (whatever those are) is the reason they're not doing well now... and again, this affects the performance of your site in an adverse way and can actually begin to affect your bottom line.

Next time someone queries you with interest, instead of tying your success and site performance with their failure, simply tell them, "Yes I can set this up for you too. I'll be happy to host and deploy it for you. Deployment cost will be $blah and I only do annual hosting subscriptions for $blah."

That way, sink or swim, their commitment to success has no affect on you, is profitable for you to deploy, and they have their own incentives for allocating the time and effort their investment deserves if they wish to realize any benefit from it.

Plus, it gives them a year of hosting so they have s year of running services to justify your charges for deploying it, instead of spending a bunch of money issuing you to design and deploy and kissing that investment after only a month or so down the line and feeling that your took advantage of them.

I hope that helps!

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Only product or service development is not enough to be successful. It's an important thing to be successful, but not everything.

You have to develop a product or service that is useful for your clients, that term "useful" should come from your targeted clients. You may take user feedback before lunching your product or service by your manual marketing or paid servers.

If you have a good product or service, then the important thing is marketing. You must have great marketing strategies to be successful.

Customer service and relationship management is another thing your business need to be successful.

This is the brief summary to be successful. In the practical field there are so many factors you have to implement successfully to be successful. Some factors may be differ from business to business.

Good post....

No idea is bad Christoph, I will review it thoroughly to find out what the reason for a few conversions is.

Can you guide me on how much traffic you get every month and what your most popular page is?

Because for conversion to take place online we need four things:

Traffic
Trust
Affordable
Easy checkout

We will need to review each one of them before we can say that your idea is bad

Hi, there's one small task if you are interested

https://web.theweb.cyou/

On this page country codes/flags in the phone field works perfectly fine. The problem is in the popup

Try "OPEN POPUP" and there phone field country code and flag dropdown is not working

Can you fix this?

Have you considered starting with qualitative market research first?

Without talking to you, I don't know whether or not you've accumulated enough data to quit but if you've been reasonably active, it's possible that there's just no market here.

In the future, I'd suggest starting with research and not with the idea.

This is the framework I recommend

Pick an audience; figure out where they hangout; go there and listen the same way a doctor listens to a patient; start helping them; move them on a list; present your offer based on the research you've done so far.

This piece goes over the helping them part a bit more.

The biggest benefit for you would be to do the detective and doctor part which is your ethnography. Figuring out where your market segment hangs out and then listening and doing your best to make an objective diagnosis.

Don't push your idea onto the market. Don't even go into it with a preconceived notion of what the idea should be. Just research. If the idea doesn't naturally emerge, you need to do more research until it does.

That will DRASTICALLY lower the chances of failure.

And best of all, you won't be one of the 1 million founders that post "I made this and launched on Product Hunt. Only my mom bought. Now what :((("

You have a much better idea of what you should build, but you also know WHO to present it to.

Namely... your list! And your list consists of people who've raised their hands to say:

1. I have this problem.
2. I trust you to solve it.

So then all that's left is to get the price point lower than the perceived value. Again something that your research can help you with.

(There are more sophisticated methodologies like Van Westerdorp pricing, but forget about that stuff. Just make a low-ball guess based off what you've seen in your research and then incrementally increase your price according to your business strategy.)

Hope this helps. I run a program where I cover this in great detail over the course of 30 days btw and I'm running a Black Friday deal. You can have a look here and I also got an affordable DIY video that helps you understand qualitative marketing better.

How do you market your product and sell to your potential customers?

I work with the same target audience and I'm confident that you're going to have a hard time selling your product to them if you don't do any active selling. Like calling them and sending cold emails.

Keep in mind that most of the people running clubs and such are voluntary older folk that manage everything in Microsoft Excel 2003. They often don't care to look for better solutions and just do the same procedure as every year.

The good thing about these people is that they don't mind paying somebody to do the initial work for them. I believe you will get a lot further if you offer to set it up for them. And hell, you could just write a script that will do all the work for you.

It depends a bit I think @chris404notfound, where does it go wrong?

• Do you have traffic on your website?
• If so, why are people not starting trial runs? Have you talked to them?

There's several questions here...

How much validation did you do (with the right audience) before launching?

How are you speaking to your audience and where are they from, could a large amount of traffic be tennis players themselves?

Have you been working on SEO, how are you marketing your site?

My initial feeling is that the niche is small (I may be wrong) and that there's not enough awareness.

I could be completely wrong, just giving a general steer with surface level stuff. :)

Wish you the best of luck for your project!

Not a bad idea. Did you talk with your potential customers?

Have been here, the idea is great and your website is awesome too. The only thing you need right now it to do intensive marketing as well look around business which are in the same field and see what's different that they are doing.

Eg. openresa.com

I did a random search and found you on first page on Google! You're not in a bad place, you're just missing out on enough exposure. My direct take is, focus on email campaigns to prospective customers as well as SEO.

The white text is not readable that well on the white Tennis court lines. Other than that I don't see a big website issue.

Did you validate the idea first? Often people think something is a good idea and go ahead and build everything out before talking to customers.

Were you able to get a hold of those 2 trials and ask them why they decided to use your trial and maybe why they didn't convert?

I am currently learning more and more about idea validation and it's better to pivot while you are still in ideation stage (by collecting signups and talking to them) rather than later when you have already built stuff.