LinkedIn Introduced Relationship Intelligence Feature For B2b Marketer And Seller

LinkedIn has introduced a LinkedIn Relationship Explorer feature for B2B marketers and sellers. This LinkedIn tool will help you track the relationships between your customers and prospects and make better decisions based on data.

Inside LinkedIn's new Relationship Explorer

LinkedIn has long been a powerful platform for business networking and relationship building. Now, the company is introducing a new feature called LinkedIn Relationship Explorer that takes things to the next level.

With Relationship Explorer, LinkedIn users can see how they are connected to other users on the platform. They can also see the strength of those connections and get recommendations for ways to further develop those relationships.

This is a valuable tool for salespeople and business development professionals who are looking to expand their networks and build stronger relationships with potential customers and partners. It can also be used by recruiters to identify potential candidates for open positions.

Defining ideal audiences
As a business-to-business (B2B) marketer or seller, you know that developing relationships is key to success. But keeping track of all your relationships, and understanding the nuances of each one, can be a full-time job in itself.

LinkedIn's new Relationship Intelligence feature aims to make your job a little easier by giving you a 360-degree view of your relationships with potential and current customers.

The feature, which is available for LinkedIn Sales Navigator users, shows you the interactions you've had with a person, as well as the interactions your connections have with that person. It also shows you how you're connected to that person, and gives you a list of potential next steps you can take to nurture the relationship.

To use Relationship Intelligence, log in to LinkedIn Sales Navigator and click on the “Relationships” tab. Then, click on the name of the person you want to learn more about.

If you don't know how to use LinkedIn Sales Navigator Click Here

On the right-hand side of the screen, you'll see a list of your recent interactions with that person, as well as a list of your mutual connections. Click on any of the mutual connections to see the interactions they've had with the person you're researching.

You can also use the “Next Steps” feature to get ideas on how to move the relationship forward. LinkedIn will suggest actions such as sending a message, scheduling a meeting, or connecting on a call, based on your past interactions with the person and the interactions of your mutual connections.

Surfacing key people to know
As a business professional, it's important to build and maintain relationships with key people in your industry. LinkedIn's new Relationship Intelligence feature can help you keep track of your relationships and identify key people to know.

The Relationship explorer is a great way to stay on top of your relationships and identify key people to know. If you're not already using LinkedIn, now is the time to start!

New insights into the Intent
As the world of work continues to evolve, so does the way we connect. LinkedIn's new Relationship Intelligence feature is designed to help B2B marketers better understand their relationships with potential customers. Here are three key insights that this new feature can provide:

How well do you know your prospects: LinkedIn's Relationship explorer feature can help you better understand how well you know your prospects. It can show you how often you've interacted with them, how strong your connection is, and whether you have any mutual connections. This information can be extremely valuable when you're trying to decide how best to approach a potential customer.

What your prospects are interested in: The Relationship Intelligence feature can also show you what your prospects are interested in. This information can be used to tailor your sales pitch and make sure you're talking about the things that are most relevant to them.

How likely your prospects are to convert: Finally, the Relationship Intelligence feature can help you understand how likely your prospects are to convert. This information is based on their LinkedIn activity, as well as their interactions with you and your company. This can be extremely valuable when you're trying to prioritize your sales leads.

Overall, LinkedIn's new Relationship Intelligence feature is a valuable tool for B2B marketers and sellers. It can help you better understand your prospects, tailor your sales pitch, and prioritize your leads. If you're not already using this feature, be sure to check it out!

Optimized search
LinkedIn's Relationship Intelligence explorer is based on the company's “Social Graph” data, which contains information on the relationships between LinkedIn members. The new feature provides users with information on their “1st degree” connections, or the people they are connected to on LinkedIn. The feature also provides users with information on their “2nd degree” connections, or the people who are connected to their 1st-degree connections.

The new feature includes a “People You May Know” section, which provides users with information on people with who they may be interested in connecting with. The section includes information on the person's job title, company, and location. The section also includes a “Reason to Connect” section, which provides users with information on why the person may be a good connection for the user.

Customized CRM account list views
LinkedIn is likewise enhancing its present CRM Auto-Save characteristic in 2 ways.

New user setting options will allow the sellers to set precise parameters for which account from their CRM will populate their “My CRM Accounts list” being as narrow or as broad as they pick. Plus, users will now have the option to remove accounts on its “My CRM Account List” that they don't desire to look in the list. Edits of this sort won't remove the user from the actual CRM but will allow sellers to ease up their list view.

This update of LinkedIn to our existing CRM Auto-Save features dramatically improves the capacity for every rep to manipulate and customize their ebook of enterprise…”

In addition, Relationship Intelligence also provides users with insights and recommendations on how to best engage with their potential customers. For example, if a sales rep is trying to connect with a potential customer who they haven't spoken to in a while, Relationship Intelligence may recommend sending a personalized message or connecting on a social platform like Twitter.

Relationship Intelligence is available now to all LinkedIn Sales Navigator users.

Read Here Details: https://linkedcamp.com/blog/linkedin-relationship-explorer/