How to add the right AI tools in your marketing stack

There are two kinds of marketers in 2024. Those who believe that they don’t need AI tools, and those who tried them and didn't find them useful.

Chances are your team has both kinds and if you’re still underutilizing the AI tools that were launched last year, you’re spending more time than you should on A LOT OF TASKS.

Our marketing team was also at this stage in mid-2023 until we decided to create side projects about AI marketing and discovered many tools that are now a part of our tech stack.

Here’s how you can replicate the same process and get your marketing team to save hours on repetitive tasks -

Make one person the owner of AI learning: Nothing gets done if there’s nobody to own it, especially if there are no KPIs involved.

In our team, we ended up exploring AI tools because we wanted to create a resource about them.

During this process, we also spoke to AI marketing experts and tried the tools recommended by them.

Of course, you can’t go on creating blogs on AI if your business doesn’t require it, but you can always identify AI champions in your team.

They can take ownership of learning about the right AI tools and sharing them with the rest of the team. You can make this one of their KPIs or reward them in any other manner.

Identify use cases where AI tools can help: Not every AI tool may be the right fit for your needs. Your team will only waste their time trying a new tool every day. Instead, find out the tasks that AI can automate and find the best AI tool for them. Basically, task before tool.

Document the most effective prompts: Save all the prompts that work the best as templates and share them with your team. Make these documents an part of your brief and onboarding documents for new joiners as well.

We also found a few tools that are an important part of our Stack now. Sharing them here

Wordtune for content writing
Veed for voiceovers
Opus for creating shorts from webinars
Podsqueeze for getting timestamps and summaries from videos
OpenHigher AI for email subject lines (our homegrown tool)

We discovered many of them organically from social media chatter and product hunt communities. A few of them like Wordtune and Veed were suggested by our guests on “The AI Marketing Show”, a web series about onboarding AI in amrkeitng with 6 expats. Do watch it this weekend if you haven’t.