How To Run Linkedin Ad Campaigns: A Beginner's Guide

Are you ready to take your business's marketing strategy to the next level? If so, LinkedIn ads may be the perfect solution for you. With over 870 million members and counting, LinkedIn is a valuable platform that can help drive traffic to your website, generate leads, and ultimately grow your business. But where do you even begin with running an ad campaign on this professional network?

Look no further than this beginner's guide! In this post, we'll give you all the tips and tricks necessary to create a successful LinkedIn ad campaign from start to finish. Get ready to elevate your brand on one of the most influential social media platforms out there!

Setting Up Your LinkedIn Campaign

LinkedIn is a great way to connect with potential customers and learn about new businesses. You can also run ads on LinkedIn to reach your target audience. This article will outline the steps you need to take to set up a successful LinkedIn advertising campaign.

First, create an account on LinkedIn. If you have already created an account, click on the "Your Account" link in the upper right corner of the homepage. Once you are logged in, click on the "Campaigns" tab at the top of the page.

In the "Campaigns" tab, under "Type of Campaign," select "Online Advertisement."
In the "Settings" section, under "Targeting Options," select your geographic area and classify your audience as either open or closed. Targeted ads allow you to focus your campaign on specific groups of people. Closed targeting means that only members of your company's pre-approved list can see your ad. Open targeting allows anyone with a LinkedIn account to see your ad.
Under "Ad Format," select whether you want to run banner ads or video ads. You can also choose how often you want to publish new ads. Click on the blue pencil icon next to each option to edit it.
Under "Cassettes," ensure that you have uploaded a copy of your ad's creative (Banner/Video Ads), including 1st & Last Name*, Company Name*, Location* and Phone Number*.

Creating an Ad Campaign

LinkedIn is a great resource for finding qualified candidates, so it makes sense to use it to advertise your job opening. Here are some tips on how to run effectively LinkedIn advertising campaigns:

Use targeted ads
Target your ads by job title, company size, location, and other criteria that will be relevant to your target audience. This will help you reach the most qualified candidates and generate more responses.

Plan your budget carefully
Make sure you have a realistic budget in mind before starting your campaign. You don't want to wind up spending too much money on ads that won't lead to a positive return on investment (ROI).

Think creatively about formats
LinkedIn offers a number of different formats for advertising your job opening, including posts, groups, and articles. Try out different formats to see which works best for your target audience and strategy.

Keep track of results!
Monitor the results of your ad campaigns regularly so you can make adjustments as needed and ensure that you're reaching the right people with the right message.

Targeting your LinkedIn Ads

LinkedIn ads can be a great way to reach potential customers, especially if you have a targeted audience.
Here are tips for targeting your LinkedIn ads:

Start by creating an account on LinkedIn and creating a business profile. You'll need to provide information about your company, including its address, website, and contact information.

Figure out what kind of target market you want to reach. Are you targeting business professionals in your city? Members of specific industries? Or are you looking for people who live in a certain area? Once you know your target market, start researching which keywords are most relevant to them.
Create ad campaigns based on the keywords that you've researched. It's important to make sure that your ads are relevant and well-targeted, so be sure to test different ad copy before launching them live.

Keep track of your ad campaign's performance through LinkedIn Ads Insights. This will give you detailed information about how many people have viewed your ads, clicked on them, and converted (or not converted). Use this data to tweak your ad campaign as needed - and see results quickly!

Tracking your LinkedIn Ads

If you're looking to take your LinkedIn marketing efforts up a notch, then tracking your campaigns is essential. Not only will this help you track how well your ads are performing, but it can also help you optimize for success. In this beginner's guide, we'll show you how to set up tracking for both Sponsored Updates and Ads campaigns.

First, let's set-up tracking for Sponsored Updates:

Navigate to your LinkedIn Business Page > Ad Campaigns.
On the left-hand side of the screen, under "General Settings," click on "Track Sponsored Updates."
On the next page, enter the relevant details of your campaign (name, location, content type) and click on "Save."
Once saved, LinkedIn will start tracking which posts have been sponsored by your company and when they were published. You'll also be able to see how many views each post has had and whether or not it was shared.

If you're looking to track ads in more detail, then follow these steps:

Navigate to your LinkedIn Business Page > Ads .
On the left-hand side of the screen, under "Campaign Settings," click on "Track Conversions & Revenue."
On the next page, enter the relevant details of your campaign (name, location, content type) and click on "Save."
Once saved, LinkedIn will start tracking clicks

3 High-Impact LinkedIn Ad Campaign Strategies

LinkedIn is a great opportunity for businesses to connect with potential customers and build relationships. In this article, we will discuss three high-impact LinkedIn ad campaign strategies that businesses can use to achieve success.

Target Prospects

Businesses should target prospective customers on LinkedIn by using keyword research to analyze their interests and demographics. For example, if a business sells green products, it could target prospects who are interested in environmentalism or sustainability by including targeted keywords in its ads. Once you have targeted your prospect base, you can create effective ads that align with your target market's needs and interests.

Use Social Proof

One of the best ways to improve the visibility of your LinkedIn ad is to use social proof. This means including images, videos, or endorsements from people who are similar to your target market demographic. People trust what they see as social proof, so Including positive reviews from people who resemble your target market will help promote your ad and increase its visibility within the network.

Utilize Reach Limits

One of the biggest benefits of running a successful LinkedIn ad campaign is the reach limits that exist within the network (source: Konrad.com). By carefully selecting keywords and targeting relevant networks, businesses can ensure that their ads are seen by as many people as possible. By using reach limits, businesses can further improve their chances of success while also saving money on advertising expenditures

Conclusion

LinkedIn is a great way to connect with potential business partners, and running successful ad campaigns on LinkedIn is an essential part of building strong relationships. In this beginner's guide, we'll walk you through the steps needed to create effective LinkedIn ads and reach your target audience. By following these tips, you'll be on your way to building connections and promoting your business goals.