In this series of "Hidden Design Pattern" I am going to uncover the design patterns hidden in plain sight that influence human perception using the insights from Behavioral Science. It has been my fascination as a marketer since last 2 years. This article is first of many to come. My goal is to document at-least 30 design patterns to begin with.
Things you will learn in this article,
Contrast Effect happens when two options with the same basic characteristics are shown besides each other, the difference between them is either magnified or diminished.
If you are interested, here is a more academic & technical definition on Wikipedia about Contrast Effect.
My objective with CoPatterns is to simplify the technical language so that I can easily apply these insights in my work as a growth marketer. And also share my learning with you.
Back to the topic…
One of the most powerful design pattern that takes advantage of Contrast Effect is the Left/Right Layout.
The Left/Right Layout design pattern is used to show a contrast between 2 ideas. One on left and one on right.
Using the Left/Right Layout Design Pattern helps you invoke this Contrast Effect. It creates a clear space in your consumer’s mind about where you stand as compared to the options available in the market. It also helps you magnify the difference between the two ideas in your customer’s perception which would otherwise slip their attention.
Every week, I keep releasing new design patterns hidden in plain sight that influence human perception. You can use these to design your landing pages, ads, courses, UI, Instagram Posts or anything that people interact with. If you want to stay ahead, subscribe to the newsletter "Hidden Design Patterns". It's free, for now.