Should I be active on Twitter as myself or under my product's profile?

It should be a mix of both.
let people know whom they are dealing it but keep your posts more like engaging with users rather than a sales pitch.
If you have more than one topic/product, then keep each of them separately.

This is a very valuable post. The issue tears me apart. I'm torn over my personal or product account. The solutions here will form my next line of action. Thanks for the post.

Post as yourself. People want to talk with other people on Twitter, not a brand.

Grow your Twitter account by making genuine connections and helping others. Then, you can drop some self promotion from time to time.
That's how I grew my Twitter to 12K and made 80% of my sales from it.

I created a FREE playbook to grow your Twitter following with everything I learned, check it out if you want

I feel I have wasted promoting my businesses on social platforms.

Well, not wasted but I feel two big issues here:

1. Promoting and increasing engagement on one product/business is fine but when you have to start your next product, you have to it all over again.

2. Human touch is missing if you are using your company name and face. Show your own face.

I've tried both, and I feel it should be your personal profile that you focus on with Twitter and maybe if you're going to grow a business profile let that be Linkedin :)

If your product targets indiehackers, just be yourself, otherwise it does not make sense to spend time on building in public. Running a company profile is so much easier and it can also work!

As yourself. Provides your first 100 followers/customer a human touch.

I have always split my personal identity from products I build. It's important to build audience around idea and not people. I have done this for https://twitter.com/arcnotes and my personal account.

That being said, it's important people can reach you and know who you are especially in the earlier stages.

Also having the accounts separate makes sales a much easier thing if and when that time comes.

Funny because I had this same question the other day. I'm actually messaging people in my target audience though and was wondering if I should message as me or under the product account.

These answers your getting are aligning with what I'm discovering though because people are engaging and talking back to me as we have shared experiences since my product serves an industry I been in for 5 years. It's much easier to build a connection with a person than a brand early on. I believe it's easy for that connection to easily transfer to the brand once you have them on your side personally.

Like many people have said. Post as yourself and show what you're doing first. You can plug your product every so often after you get some engagement going on.

Prioritize own account if you are indiehacking. Once you get a hold of your account, try to grow product account.

For example, growing my Twitter to 2K followers and now started growing my product Twitter to 300 followers and its working well.

Social media is so hard and time-consuming to be successful in... I have given up becuase I don't have the time. But over the years have learnt that people don't want constant sales posts... be yourself.

I have just asked this question to one of my friends who’s a successful entrepreneur 10 minutes ago, here is the exact reply:

“Personal 1000%, people buy from people”

This is a great question! I was struggling with the same.

Eventually decided to separate and mention in bio who's behind it.

As few mentioned already, it's harder to make people follow brands, but better for sales.

I try to interact as a human even on the product profiles (memes, not fancy language) to make it more relatable, but that also depends on your audience and marketing strategy.

Try having a look at Gymshark Twitter for good example of big brand that keeps it casual and very successful at it.

Tony Dinh does this well.

He has accounts for his software, https://twitter.com/blackmagic_so

But his personal account is where he spends the majority of this time, https://twitter.com/tdinh_me

People buy from people. So have an account and use it, but spend time building your personal brand.

I used to use my products twitter handle but very rarely got any interaction as you're just another faceless product.

I switched to primarily using my personal twitter and found I get a lot more interaction and feedback and at times, people might be more willing to give it a try as they can put a face (assuming your face is your profile picture of course) and you build trust with your users. I tend to re-tweet my personal tweets from my product handle but I don't think that offers much, at least at the early stage (where I am). As your product grows and gains more traction, then maybe your product twitter handle might become more relevant but at the early stage I don't think it works that well, at least from my own experience.

To double-check, are you sure your audience is on Twitter? I.e. is that the right place to spend time and energy?

I'm also a bit of a Twitter newbie, but I've been using my personal account mostly. I will occasionally retweet my posts from my product's Twitter. This is how I've seen others do it and it seems to work out for them.

I would say use your personal account, but don't twitter to much off topic stuff

Thanks for asking it in here. I was also thinking the same thing lately. Hope someone from their experience will share some tips.

Thanks again.

My idea is twitter promotion doesn't so important, it's more about awareness and responses than money.

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