It all started when the founder Christina Cacioppo worked at https://www.dropbox.com/paper/ as PM with a startup mentality to build the new product.
She found herself on the need to be SOC2 compliant, and find out that was a year struggle for her and other founders
Build things d
If you are looking for inspiration and another proof of doing first things that don't scale, here is a re-cap of Vanta, watch the video at 1,5x in case