Who should my landing page target in my marketplace project?
Hi indie hackers,
I'm working on a marketplace project focused on connecting African data scientists and businesses. In trying to validate the idea and solve the chicken-and-egg problem, I've created two seperate landing pages, one to target African data scientists (www.datajedi.io/) and another to target businesses (http://www.datajedi.io/businesses/). However, I think this is a bit messy as I have to share two different links to people I'm targeting, should I refocus my landing page to target both groups at once (if yes, what's the best way to do this?) or keep the separate landing pages?
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According to Lenny's research on marketplaces, most successful marketplaces first target supply before demand. Not sure why this is the case, but it's an idea you may want to consider.
I guess this makes sense because supply is the key differentiator in this case. Can you point me to this research please?