3 Ways to Use Image Recognition Technology in Your E-commerce Business

Image recognition is becoming more and more of everyday use technology. While for some this still sounds like a rocket science kind of thing, many small and medium businesses are already effectively utilizing image recognition. Let’s review five ways to benefit from IR if you run an E-commerce platform.

Introducing image search

The most popular method to make use of image recognition in the eCommerce industry is the search by image feature. We can bet that you saw such an option in Google search and many online clothing stores.

It’s a fact — search by image can soon be a must-have feature rather than a fun additional functionality. Suppose your potential customer is looking for a red knitted sweater. Instead of using numerous colors, styles, cuts, patterns, and other filters, the user can simply upload a photo of a sweater they like and see what do you have to offer.

Showing similar products

The IR algorithm can also help your users with finding a perfect item in a bit different way. When looking for a, let’s say, the very same red sweater, your users will likely want to compare a few options and choose the one they like the most.

Manually selecting the items that fit the criteria is a lot of work. That would simply take your user back to the filters. On the contrary, image recognition will find all the red sweaters on your website automatically just in a few seconds.

Giving smart product recommendations

Apart from helping your customers with finding a perfect item, you can also give them recommendations on what goes well with it. Such functionality is especially useful for clothing retailers.

The virtual assistant feature can help users with finding matching items and completing their looks. A trained IR algorithm can recognize the clothing items and offer users products based on color schemes and styles.

The bottom line

Image recognition is a technology to use here and now. If you run an online store, be it a website, mobile application, or both, IR is a way to introduce a smoother and more well-rounded customer experience.

Remember, image recognition is becoming a must-have for both offline and online businesses. You can read more about its applications in this recent material.