Best LinkedIn Outreach Messages Strategies
It’s not known to a lot of people but messaging strategy plays a huge role in the massive success of LinkedIn automation and lead generation. The dream of LinkedIn’s success can only fully come to life if a relevant LinkedIn outreach message strategy has been applied to LinkedIn’s automated messaging.
The main goal should always be to not be spammy but to be personalized however, creating personalized messages can be a bit difficult. We have combined for you the best tactics for LinkedIn outreach messaging that will generate potential leads and will lead to LinkedIn automation.
Choosing the perfect LinkedIn outreach strategy for LinkedIn automated messaging can be difficult but not impossible and it’s always worth it to put in some hard work to boot sales. So, are you ready to boost your social selling? Ready to attract potential sales and boost your business? If yes then keep reading!
Finest Strategies For LinkedIn Automated Messaging- Choose The Best LinkedIn Outreach Message Strategy
LinkedIn is anywhere and everywhere, imagine not having the headache to message hundreds and thousands of your potential leads manually one by one. Imagine having to automate sending connection requests to the potential CEOs and leads in your relevant industry. Isn’t that so cool?
LinkedIn automated messaging strategies/ LinkedIn outreach messaging strategy can take your LinkedIn automation and sales to another level. Remember, the key is to be unique, personalized, and human.
Search for common grounds
This strategy requires hard work and dedication, you would have to go all out to know about your prospect and find any commonalities possible. The first question that will pop up is why? Well, finding a common ground will help you send a message that the reader will be interested to read and most likely not ignore.
People copy and paste fancy messages without realizing that there is a high probability such machine-like and fancy messages most likely go unread. The key is to create a message that will show exactly how the prospect/ reader is useful and important to you and that’s only possible by searching for common grounds.
Now, what do we mean exactly by common grounds? Basically, search if you and they went to the same college, met somewhere, have any mutual acquaintances, interests that are common, etc.
It’s not that hard, just thoroughly do research on their profile and get this outreach messaging strategy applied to your LinkedIn automation and LinkedIn automated messaging!
Be quick, brief, and short
One thing we all can agree on is that no one likes to give read long, fancy emails/messages. Writing short messages that are catchy and able to convey your interest can be intimidating and hard to write. However, this is just a myth. It’s not that difficult to write short and personalized messages.
One of the most important strategies for LinkedIn outreach messaging/LinkedIn automated messaging is the ability to send personalized yet short messages to readers.
Try to start a conversation and approach the reader keep in mind to have two-way communication you can do so by introducing yourself and writing something unique about them if you have any common grounds. Most importantly, keep the message quick, short, and personalized.
Personalized messaging: It’s important
The first two strategies above included some information about personalization yet not too much. The personalized LinkedIn automated message makes the prospect trust you and is interested in you.
Imagine getting a text message that’s uniquely for you and includes something that is unique to you and not the rest of the world. It’s obvious that you would want to give it a full read (even if it gets long) and connect with them.
The message should not seem as if it’s sent from a bot. A lot of LinkedIn users send thousands of bot messages but are unable to attract potential customers. That’s because of the lack of personalization in the message. When the prospect/recipient comes to know that you’ve researched before reaching out to them, they would be interested to know what you have to say.
Give a precious resource
Present the prospect with anything that is valuable or important to them, it can be an article, an ebook, an instructive guide, or anything based on their interest that is free. You must be wondering how and why. Well, this LinkedIn outreach message strategy can play a huge role in LinkedIn automation if used correctly.
Research on the prospect and then devote some time to finding something that is unique but valuable to the prospect. That’s going to increase your worth and importance in the eyes of the customer because you already have started to benefit them by just being proactive! Isn’t it so cool?
The key is always standing out and making your message stand out amongst hundreds and thousands of others.
Follow up
Following up is so important but keeping a track of the messages sent already can be difficult. You can make use of automation tools to keep a track of all the leads and follow up on the potential ones. This LinkedIn automated message strategy is a huge tool in LinkedIn automation.
Not only that, it helps you have a clear goal and have things in sequence. Being messy and not being able to keep track of your leads plus messages can be highly unproductive, you don’t want that. Marketers or salespeople don’t usually receive a response from their first message and the majority of people quit following up because they become demotivated.
You don’t have to be demotivated because it’s normal to not receive a response from the first message. Having things planned out is necessary in today’s business world and following up is a huge part of that plan plus a LinkedIn outreach message strategy. Remember to keep going!
Present your portfolio
One mistake that everyone makes is that they talk too much about themselves and it just doesn’t work out. You should choose to show your work rather than discuss it. It often comes off as ranting about yourself when you discuss everything about yourself in the message.
The message is about the prospect, not you. You can ask the prospect if they would like to see your work and if they reply yes, go ahead and send your profile! It’s that simple. It’s the little changes that take your LinkedIn automation and LinkedIn automated messaging to another level.
Don’t initiate by selling
The most heinous crime you can commit in the world of LinkedIn outreach messaging is to start over by pushing your product or service. Remaining patient is so necessary, you have to take it step by step. The goal should always be to start a conversation and approach the prospect with this in mind.
If you initiate the conversation by bragging about your service/ products that will present a bad image to your prospects. It will indicate that you aren’t successful enough and are failing to attract prospects and potential customers. Hence, don’t commit the mistake of forcing the product/service on your LinkedIn cold messaging.
Ask mutuals to introduce you
People trust their friends or people known to them more, and that’s quite obvious. It’s important to step out of your comfort zone and search for mutuals with your prospects. Try reaching out to them and ask them to introduce you to them. This LinkedIn automated message strategy can make wonders if used wisely.
This LinkedIn outreach message strategy can increase your chances to get recognized and will enable you to attract potential customers. This will also boost your LinkedIn automation.
Know you're why
Don’t broaden your spectrum just for the sake of broadening. It’s important to prioritize quality over quantity. This helps save time and increase productivity. For example, if you are hiring HR managers then focus on the people who have relevant experience.
This will better your response rate and doing the opposite of targeting specific and relevant people will worsen it. This strategy also corresponds with the fact that you need to be clear about why you are messaging people because without having a SPECIFIC purpose, you will be lost.
It doesn’t matter whether your purpose is big, small, significant, or insignificant, as long as you know what it is and has it, go for it. At the end of the day, you are representing your business, product service, or company.
Conclusion: So, it’s important to apply the right LinkedIn outreach message strategy for your LinkedIn automated message to generate leads and grow in the world of LinkedIn networking. We have compiled the best strategies for LinkedIn automation and the key is to be personalized.
Bring your LinkedIn dreams to life by applying these LinkedIn automated messaging strategies. Outreach on LinkedIn has proven to be very rewarding for B2B when done wisely and well.
