We launched Corbado on Product Hunt and reached #1 Developer Tool of the Week in January 2024.
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If we just look at the direct output of the launch (2x signups, 4x website traffic) then I wouldn't be sure.
But considering the side effects (a lot of small engineering tickets finally done, all marketing materials are on point now, good foundation for future launches, personal authority on PH, ...) I'd definitely say yes.
It totally depends on the kind of tool you're building and at what growth stage you're at. If you launch very early, a quick & dirty launch without much prep does the job!
Great debrief - out of curiosity, how much time did you spend on the launch?
Thank you!
It's really tough to give a concrete number.
But here's an outline:
So in total maybe something around 200 hours?
But it's important to note that many tasks were due anyway (e.g. creating a nice video, creating nice visuals, finetuning descriptions, ...).
Does that help you? :)
Yes, great answer - quite a lot of time, did you find it worth it?
If we just look at the direct output of the launch (2x signups, 4x website traffic) then I wouldn't be sure.
But considering the side effects (a lot of small engineering tickets finally done, all marketing materials are on point now, good foundation for future launches, personal authority on PH, ...) I'd definitely say yes.
It totally depends on the kind of tool you're building and at what growth stage you're at. If you launch very early, a quick & dirty launch without much prep does the job!
That was my thought: get the backlink in a silent launch, and then go big later!
This looks great man. Checked it on PH.
Thanks a lot! Are you planning to launch on Product Hunt?
Actually, I am a video producer and I produce varirty of videos, especially explainer and product demo videos for SaaS products.