Hey founder, do you want to create a scroll-stopping ad for your SaaS? ✋

I know how hard it is to create the perfect ad campaign that will bring you the results you need.

Targeting, campaign objectives, creatives, optimization... not an easy task. Especially if you work alone or in a smaller team.

But there's a way to simplify the process. If you nail these three most important things, the rest will fall into place.

Here's what you need to do:

1. Research your target audience

This is the key. You need to know exactly who you want to reach. Because based on this you will then choose the ideal channels for advertising. What's the point of showing up on a channel they don't use?

Moreover, you can successfully sell to them once you've figured out what kind of content resonates. And research gives you better insights into their needs and preferences.

2. Channels and strategy

You need to understand what's their state of mind when they use a certain channel. If they're actively searching for solutions like yours on Google, that means they're in-market and probably ready to purchase. Use this channel to capture demand.

If they're scrolling on LinkedIn, they're probably not actively thinking about your solution. So try to grab their attention by relating to a problem they're facing or a goal they want to achieve.

It usually takes more touchpoints to convert them. So you should also retarget your website visitors or those who engaged with your ads. This time, establish your credibility. Show them case studies, testimonials and introduce them to your free offering - free trial or demo.

3. Create the perfect ad

What makes a great ad? There's no simple answer, but here's my take on it.

→ Personalization: Your ad needs to be centered around your customers. Around their pain points, needs, or the gains they might be interested in

→ Offer: You need to incentivize them. Offer them something they wouldn't be able to resist. What's that you ask? That depends on your customers!

→ CTA: Set the expectations straight and lead your customer to take the action (the next step) you want them to take

→ Creative: You need strong, appealing visuals to make the customer stop scrolling, then keep reading and finally click the CTA button

I can help you with number 3.

Exactly for this reason, I created Adfolio, a library of the best B2B ads I've come across. So that everyone can get inspired and create their own perfect ad.

In this library, you'll find lots of Meta and LinkedIn ad examples for your SaaS.

The ads are handpicked and selected based on very strict criteria, evaluating the copy, visuals and marketing tactics used.

Here's the link: https://www.adfolio.design/

It's completely free to use.

I hope you enjoy it and I wish you lots of success with your paid campaigns. 🍀