How to get warm intros to investors (tested on 10+ companies)
Everyone: "Warm intro is the best way to get a meeting with any investor on the planet".
Me at my previous startup: asking for intros for 3 weeks, still 0 meetings.
It turns out that if you do intros wrong, they just don't work.
Fast forward to today, I interviewed 100+ founders about fundraising and helped 10+ startups with their rounds.
My guide on how to get warm introductions to investors the right way.
TL;DR
1/ Reach out to the right referrers
Not all intros are qual.
2/ Follow the double opt-in protocol
When introducing two people who don't know each other, ask each of them to opt-in to the introduction before making it. — Fred Wilson
3/ Ask for intros, not recommendations
No one other than you knows what investors are great for your startup.
4/ Tell your referrers WHY you want the intro to the investor
Usually because of their relevant experience. Your referrers need a reason to make the intro.
5/ Send a forwardable email
Make it 0 work to make the intro.
6/ Create FOMO with each follow up
Bonus: How to grow your network?
- Use networking platforms.
- Reach out to founders in your industry for advice.
👉 Full article: https://shizune.co/blog/how-to-get-warm-introductions-to-investors/
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Also, if you're fundraising, I built Shizune for you. It can find investors for you and get meetings with them. Check it out: https://shizune.co/
