I hate ads! Do you even know how create ads that convert?
Creating ads suck a$$!
You wanna hear bad storeis about ads? You've knocked at the right door friend 🚪
Here are some annoying things that happen when you're new at advertising, trying to promote your service or product on Google/Facebook/X:
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You think you are creative with your ads - you spend hours obsessing about fitting the text in the small space...and then you have to decide a budget ok: then you realize you have 100 clicks and 0 leads...wasted time and money?!
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You spend like $50 a day (or $50 a week or whatever) on an ad campaign: then you realize most of your clicks come from a geography you don't even know that country is, nor you know where to place those customers on a map. You forgot to geofence em right?
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Your keywords are too broad or the keywords you found are used by other audiences searching and overlap. therefore wasted ad-budget by unqualified audience.. Yikes - you forgot about demographics and topics, didn't you? Yuuup.
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There's another company on your keywords, and they're backed by silicon valley's bests...with 50K in ad-spending a month...so your ads are at the bottom of Google's page...f**k that!
So the question is...do you have a checklist? how do you make sure you've done all the things you possibly can to ensure that the ads are healthy?
What's your secret sauce?
Hey @orliesaurus, I understand your pain. It has been a journey for me too. However, I understood at the end that you need to optimize your ads constantly.
STEP 1:
I can recommend you to start with couple of creatives and a daily budget of $50. Don't stress too much about your creatives..you would be surprised how sometimes the worst quality image may bring your best leads. At this point, you just need to give yourself the benefit of the doubt and create creatives at the best of your knowledge. I recommend you create 10 ad sets, with 4 creatives that you can test in a campaign. In this step you need to choose audiences for all those 10 ad sets, and test what audience will work best for you. Your involvement at this point should be high.
STEP 2:
Let the campaign pick up steam, for 2-3 days. After this phase, you can take the top 2 winning creatives and your best audience (minimum 1), and launch another campaign with increased budget of $100.
STEP 3:
Something else that you can do after this is:
STEP 4:
After you do these 3 steps, Facebook should have learned from their algorithms and from your input what works for your product, what is the best audience and creative, and you will be able to see greater returns by this point. Your involvement at this step should be minimal.
Hope this helps. Feel free to reach out if you have more questions.
Good advice thank you @AnitaK - I think step 5 is remarketing!
This sounds helpful https://www.indiehackers.com/post/what-have-you-learned-from-advertising-on-facebook-instagram-43b79211ba