Breaking the technician mentality

I have interacted with thousands of subscribers and answered hundreds of emails from close to 14000 subscribers at Micro SaaS Ideas.
Almost all these subscribers want to build a profitable business but do not clearly understand where to start.

As a dev, you will be naturally more inclined to build features rather than talking to customers and doing marketing and sales. Come out of this loop and follow the below strategies that have been working for most dev founders to get ‘that traction.’

1. Build In Public - This is the latest trend where most devs keep posting updates typically on social media as they make progress. This could be posting about the landing page they designed, getting the first signup, creating a waitlist, spinning infrastructure, showing the cost of infrastructure, and showing the first paying customer. Note that ‘build in public’ is not always about the positive things. You can also post things like payment bills, hitting churn, losing customers, your product getting hacked, etc. too. Anything and everything that people like to know can come under ‘BuildInPublic’. This strategy is typically used on Twitter. See more here on the latest Tweets around this hashtag: #buildinpublic https://twitter.com/search?q=%23buildinpublic
2. Marketing Week & Development Week: This is another trend where most devs want to block a full week to only market the product without working on dev work. This would be difficult initially as devs are more prone to pick coding. But eventually, this will help you to block specific time (a full week) for marketing activities like cold outreach, writing content, etc. This can be further tweaked to a 3-Day dev work and 3-Day Marketing work, too, based on what works for you. You can also cheat this by building a side-project during the Marketing week, which will help market your main product.
3. Get a non-tech co-founder: As a dev founder, there are high chances you always look at a problem in a tech way. By bringing in a co-founder who is non-tech, you can accelerate your development(coding) activities while your co-founder can concentrate on non-dev activities like marketing/sales/growth hacking, etc.
4. Outsource marketing/sales to someone: Instead of bringing in a co-founder, you can also see outsourcing marketing/sales activities to someone. There are agencies/freelancers who can do pretty much everything - building side-project to accelerate growth, researching data, writing content, doing cold outreach, etc. But be careful with your outsourcing partner to define your goals clearly.

Create a reward system for yourself. Whenever you complete one non-coding task you will be allowed one coding task. You are not allowed coding until you finish atleast one non coding task. This way coding acts as a reward and you are motivated to complete non-coding tasks so that you can have fun time. :-)