The right monetization model: C2C marketplace platform

Choosing a revenue model depends on your business requirements and goals. However, these are the popular models of c2c app marketplace that marketplace businesses use.

1. Subscription Model

A subscription fee is a marketplace model where you charge marketplace users a recurring fee to access your marketplace. This model allows you to predict your monthly revenue on a regular basis. It also attracts more users to your platform because they have to pay a relatively smaller amount each month instead of paying a big sum all at once.

2. Commission Model

Another popular revenue model for marketplace businesses is commission fees. Here, for every transaction, you charge users a fee. You can charge either an end-customer or an artist or take a fee from both. This is one of the most effective revenue models because, with each transaction, you monetize.

3. Listing Fee

In this revenue model, users of your platform pay for every offer they post. The difference between the commission and listing model is that you charge users only when they sell an item in the first model. But here, they pay for posting. As compared to subscription, listing fees are small and cheaper. That also makes it harder for you to earn enough revenue. So, a good idea is to have this as a secondary model.

There are other revenue models, too, like freemium, ads, etc. For desired results, it is good not to limit yourself to a particular business model for c2c ecommerce platform. You can combine more than one revenue stream

If you are also looking for ways to improve your business, you should definitely consider hiring an app development company with experience in crafting customized solutions by implementing various ideas into successful products.