Let's A/B Test Each Other's Website One Liners
Let's play a game.
Write nothing except two versions of your website's headline and one liner. In some cases these might be one in the same.
Choose A or B based on the one you find most clear and compelling, and feel free to offer a brief explanation why.
I'll start.
Trending on Indie Hackers
A.)
GIVE DISCOUNTS WITHOUT PAIN
Giving discounts can be painful. But imagine whenever you gave a discount it allowed you to get one from someone else? Our network of mutual discount givers makes it possible. Join other small businesses and sellers, and grow by giving today!
B.)
THE FAIR GROUPON ALTERNATIVE FOR MERCHANTS
Small businesses and online sellers, list attractive offers and earn Karma for every dollar left on the table. Join our beta!
I prefer A. I think B doesn't make clear that you get discounts back with the Karma you get, and leaving money on the table doesn't sound like a good thing if it isn't clear that I will get it back later.
Hope this helps!
Thank you @guimcaballero I appreciate the feedback, and totally makes sense. I think sometimes you hear people say "Ok describe your startup in 10 words", or some low word count, and you try to do that, but mine I feel is too complex and loses the essence in translation.
So to hear the longer form makes a better connection with it's clarity than the "intrigue" (or perhaps confusion) of option B, is good feedback for me!