ARE WE INSANE?

Some of you might know that we started a side hustle called www.rightful.company and it was created due to some major challenges that we saw in the food & beverage industry. Particularly around innovation.

Simply put we've created a new business model for food & beverage innovation. Using sales, npd, brand and real-time data (A.I., Machine Learning, Etc).

Since we started the idea I feel like I've shared our pitch deck with about 100 people now. I've presented to VCs, industry accelerators, potential customers, ex. customers, people in the industry, leadership teams, etc. etc. to get feedback. Although, it has been well-received, we still don't have any investors or customers.

Sometimes we send it out and people completely ghost us.

So I'm left wondering if we're missing something. Is our idea good enough? I know it will work if given the chance... and potentially it could be the new solution for NPD and Innovation in FMCG/CPG globally.

And I'm sure many of you on IH have faced similar challenges when getting your startup off the ground. The good thing is we already have a great fee-for-service business... but it would be nice to to have something new that will be both fee-for-service and equity based.

If there is anyone in the VC or funding spaces is interested in seeing out deck and giving us real feedback that would be great.