I read this brand makes $600K/mo, so I decided to see what their email marketing looks like
It's called Hostage Tape, and even though I suspect most of their revenue comes from Amazon, being an email marketer, I wanted to take a look at their emails.
The branding is a bit all over the place IMO (not an expert). They use pretty aggressive words that don't make much sense alongside their main word (hostage): army, comrade, revolution.
But let's get to the emails.
Their welcome email is already pretty crazy. They ramble for a few paragraphs to justify a 'buy 2, get 3' promo instead of talking about their brand or the products' benefits.
The welcome sequence stops there. No other product education, brand mission, etc.
Next, I wanted to see their abandoned cart emails.
These are sent pretty aggressively. You get 3 emails in 2 days. Which I think is fine.
In terms of design and copy, I find them rather bland for a company with such strong branding. Only the third one has some punch.
There's even a weird style change in the second email.
Again, they probably make most of their money from Amazon. But I think they could greatly increase their results if they optimized these email sequences.
PS: In case you're wondering, probably not, I'm a big email nerd, and I'm building a curated database of email sequences to help people gain insights and inspiration.
hi @davidemails I like the idea of sendgoodemails
Does it also include examples of promotional emails beside transactional?
hey hey @berroz! it's all based on email sequences. includes welcome series, abandoned cart, winback emails, trial period emails, webinars, etc.
but I'll be adding more every month and members can submit requests!
There are two kinds of people in this world, normal and abnormal, and maybe they target a small number of abnormal people?
If I received this series of emails I would call the police. This is insanity
haha! the kidnapping branding doesn't help
Hahaha，+1
David,
How many email sequences do you have in your database?
Currently, close to 200 from 40+ companies. Adding new entries every day!
Seems like a reasonable offer.... for the price
Just got started last month!
3 emails in 2 days? Honestly, that could easily irritate your target audience and can have a negative impact as well.
That's not necessarily the biggest issue if we keep in mind it's an abandoned cart sequence (super high-interest person). I think it has bigger issues.
I also noticed a while ago an issue with the fact that emails in newsletters are often poorly written, unengaging, and boring. That's why I'm now creating a SaaS application that will help content creators :)