Is Twitter necessary for getting clients as a design agency owner?
So I built TripleDesign which is a design subscription service that represent an alternate route into design for businesses and startups.
https://tripledesign.onepage.me/
But I still debate if I should start growing audience on Twitter and also generate leads, so what are your thoughts
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Hi Hamza,
Awesome man!! Have you gotten some clients? :) I would always do thing a little differently than others do it.. on Twitter.. I think Designjoy and some of it's early copycats have stolen most of the thunder.. I would actively focus on other platforms such as Linkedin (use Linkedin automation, if you want, send me a message I'll tell you how to set it up)
Use Crunchbase data for an added filter for start-ups that have just been invested in.
And also think about giving design advice (like Designjoy) but then on other platforms... instagram, Linkedin etc..
Copy the model, but change the platform!
I'd like to understand more about linkedin automation, how effective it is at lead generation. Can you link a good article and a few top tools for this?
Hi @Nemomakes
Linkedin Automation is very effective at doing lead generation. For Nemomakes.. I'd focus on a mix of Linkedin automation and email marketing to start your growth. You can do direct to clients who have money and issues by using a company like www.jobleads.io for instant outreach based on painpoints, and then create a brand around you critiquing designs on Linkedin. If you're interested in a meeting, let me know :)
Sure, I'd like to discuss. Send me an invite please - https://calendly.com/nemomakes/15min
Cool, put something in for wednesday, talk then!
Good luck with this!
Yes, growing your audience is absolutely will help u scale ur business, also, don't forget LinkedIn.
Define your target audience and find out where they hang out the most and spend your energy marketing it there. Good luck with this!
Agreed
Twitter is a social channel but there are many others. However, Twitter and LinkedIn might be your best bet because that's where tech founders spend the most time
That's great man, I also got inspiration from designjoy and I'm currently updating my site to include subs. Also looking for new ways to generate leads. Good luck!
I would definitely not make it my only way of trying to get leads.
There are a few things that I would do to grow a business like yours.
I'm assuming you already know who your ideal customer is. If not, you need to figure that out first so you know who is actually going to be using your service. You can't say 'all businesses', because that's simply not how it works.
Cold calling businesses that fit your 'ideal customer' profile (doctors or ad agencies or whoever).
Call 100 a day for the first month, then 50 a day for the rest of the time you own your business. This is the most powerful tool you have to growing your business. Most people are too scared to pick up the phone and actually do the work making sales happen. This is the most active way you can grow your business. Phone or in person. Preferably both. Any business that fits your customer profile that's within a 30 min drive, go see them in person.
Run Facebook and Google ads. For (at least) the first 6 months dump at least 50% of every dollar you make into running ad campaigns. If you can afford to put 100% in, do it. If you have a full time job and you can keep reinvesting everything you make from this for a full year, do it.
Content marketing. ChatGPT makes this too easy. Have it create a blog post. Tell it you want 4 facebook posts, 4 twitter posts, and 4 linkedin posts created from information from that blog post. Post 2 of each on the day you publish the blog post, and 2 of each the day after. One in the morning, one in the evening, on each platform. Post a blog post every other day. See which post performed the best last week and promote it on facebook this week. Rinse and repeat.
That's it. Keep it simple, grind it out every single day, and reinvest everything you can back into growing your business.
Yo Matt thanks for the advice, really helpful. One thing though is that I only do cold emailing not cold calling and that's because I mainly work with SaaS/tech startups and they don't usually have phone numbers.
Ok, but there are a few ways around that. And you will get a much, much better rate of sales by calling than emailing.
But definitely still send out the emails too. Just try to find a way to automate it by purchasing lists and feeding them into an email blast program or something. Don't spend too much time doing it.
A lot of people on linkedin have their numbers listed. You could get a list of companies and look up the owners/CEOs on LinkedIn and give them a call.
Buy lists that have phone numbers. Make sure they are scrubbed against the do not call registry though.
Especially for your type of business, getting somebody on the phone is going to go a long way. They are going to be hiring YOU specifically to handle their design work. You will be working directly with you on a regular basis.
Talking to somebody in person or on the phone is a much better way of conveying your personality and getting them to like you. Because that's what business is all about, creating and maintaining relationships.
You don't have to be their best friend, but they do have to see you as a type of a friend. And that is so much harder to do over a cold email. I mean, how many overly friendly email spam messages do you get every day. We're immune to that stuff.
So, do whatever you can to find a way to start having actual conversations with potential customers.
Also, I heard about a business like yours on a podcast last week called DesignJoy. I think I remember them saying that the guy that runs it makes over 80k a month right now.
https://www.designjoy.co/
Yeah to be honest I got the idea from him
It's a pretty good idea. He's just a one-man-shop though, and I can see how he could get burned out pretty fast. Plus, there is a very definite ceiling to how much money he can make. He's making a lot right now, but I don't think he'll be able to get much more without some serious changes.
Hello Hamza,
Try to find out where you target clients are hanging out. There are groups out there that are in need of your services. Some places to start are
Reddit communities
Facebook Groups
Some people get all there clients from Twitter than its just word of mouth from there!!!
I wouldn't say it's necessary, but it is an easy way to gain some extra awareness for your business
Cool idea, nice site, and good-looking work!
I don't think I'd ever spend that much money on a service I found on Twitter. It's too risky.
I would, however, spend that much with a provider I met in person or that someone I know recommended.
Because of that, I'd rather spend the resources to pursue word-of-mouth marketing than on "impersonal" social networks.
I'd also offer a generous refund policy. It's already risky and not offering any type of refund puts ALL the risk on the customer. If you stand behind the quality of your work, you should have no problem offering refunds people won't want.
Thanks for your feedback Bryan. But what do you mean by "word-of-mouth marketing" and how I can apply that
the second thing is that my design agency and others don't offer refunds because of the high quality of work we do
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