Hi,
I started ad campaigns for two of my newly launched startups to bring more people to the site this week. I'm not planning to use paid ads for a long time to acquire users but to gauge the interest when someone is in the site by collecting metrics on their actions .
I started a display and a search campaign for each and I am getting the following CTRs:
Startup A
Display: 0.5%
Search: 2.65%
Startup B
Display: 0.85%
Search: 8.92%
what do you think about these results?
I would recommend creating a 1 click landing page even something as simple as this:
http://2getpreapproved.com/
So you can test your Call to Action, primary benefit and supporting benefits.
Not the greatest design but it actually worked. to generate leads. One thing I noticed is ever medium is different so some of it's transferable to other advertising others things aren't
Thanks! Great idea
Difficult to judge because display results can out-perform search depending on how engaging your ad media is
Thanks!