August Income Report and Analysis: $2,943 profit (-6%)

My August revenue was just over $5K. This is very good for the summer months, though I'm outsourcing some design work and having high expenses for a few months.

Here's the breakdown:

SALES

Course Sales: $4,138
AdSense: $74
Sponsors: $840
Consulting/Training: $0
TOTAL REVENUE: $5,052 (+3%)
EXPENSES: $2,110 (+19%)
PROFIT: $2,943 (-6%)

OTHER METRICS

Email subscribers: 20,431 (-0%)
Unique visitors: 37,900 (-5%)
Page views: 53,000 (+3%)
YouTube views: 34,800 (-17%)
YouTube watch time: 2,100h (-14%)
YouTube subs: 29,952 (+459 = -41%)
New videos: 0
Twitter followers: 8739 (+6%)

ANALYSIS

In August I focused mainly on my website. I kickstarted a new redesign and started iterating on concepts with my designer.

On the content side, I launched a new content mixtape so that my email subscribers can get weekly emails with Flutter tutorials on their inbox. So far the new format is working well and people really like the content.

I published 5 new articles and revamped some old ones, contributing to improved SEO and the highest website metrics so far (even if by little).

I didn't publish any new videos, and my YouTube channel has recorded the lowest views and watch time for this year. I'll get back to that sometime but for now I have higher priorities.

Overall I'm very happy that revenue has averaged $5,000 over the summer months (which is normally a slow time for sales).

Also got my biggest sponsor purchase for $840 worth of ads on my site, with more enquiries on the way.

All in all, looking good!