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25 Comments

Need feedback about the landing page

Yesterday I launched my first side project on Indie Hackers. I got almost 70 visitors but 0 signups. Can you give me feedback about my landing page? Does it have a clear offering or it's confusing for you? What would you improve? I will be very grateful for your feedback.

Update: I changed the H1 and subheading.

posted to
Landing Page Feedback
on March 15, 2024
  1. 2

    My first impressions from just reading the hero section:
    It sounds like this is some type of "community" platform that brings together indie hackers (most likely technical) who want to build products but are looking for an accountability system to finish their projects.

    I would suggest utilizing visuals more on this page. You do a good job clearly explaining what problem your product solves and how it works. The problem with the page right now is that it is a bit bland and tough to read. Adding visuals like screenshots of the product and screenshots of what 'accountability' looks like would help break up all of the text and give visitors a better understanding of what they'll get if they sign up.

    My immediate questions that aren't answered from reading the landing page:
    What does having an accountability partner look like? Zoom calls? A messaging platform? Weekly notification?

    It looks like you are just launching and likely don't have customers to show as social proof, but I would suggest adding something to show the value of accountability. Maybe a short story of how accountability has helped you to build projects in the past.

    Check out this landing page in a similar space, might give you some ideas: https://joinhampton.com/

    Hope this helps.

    1. 2

      Thanks! Your comment is really helpful to me. I'm going to add more visuals to my landing page.

  2. 2

    I think it doesn't define the purpose very well, guess not everybody knows what a mastermind group or an accountability partner is. Personally, I had to search for it. Regarding the front page, I would offer at least three pricing plans, in a different page (not a good idea to put the free plan at first place if you want to make profit).

    1. 1

      Thanks for your comment. I will try to explain what are accountability partners and mastermind groups. However, I don't know if I have enough to offer to have three plans.

  3. 1

    The founder of shipfast said the landing page is important. He put lots of time on it. But I heard others said we shouldn't spend lots of time on landing page. Which one is correct?

  4. 1

    My initial feelings from simply perusing the legend area:
    It seems like this is some sort of "local area" stage that unites independent programmers (doubtlessly specialized) who need to assemble items yet are searching for a responsibility framework to complete their ventures.

    I would recommend using visuals more on this page. You work really hard plainly making sense of what issue your item settles and how it functions. The issue with the page right currently is that it is a piece boring and extreme to peruse. Adding visuals like screen captures of the item and screen captures of what 'responsibility' resembles would assist with separating the entirety of the text and provide guests with a superior comprehension of what they'll get in the event that they join.

    My prompt inquiries that aren't responded to from perusing the greeting page:
    What does having a responsibility accomplice resemble? Zoom calls? An informing stage? Week after week notice?

    It seems as though you are simply sending off and logical don't have clients to show as friendly confirmation, yet I would propose adding something to show the worth of responsibility. Perhaps a brief tale of how responsibility has assisted you with building projects previously.
    Check out this landing page in a similar space, might give you some ideas: https://tiktoksaverpro.com/

    1. 1

      Your initial impressions of the legend area are insightful. It's true that the page needs more visual elements to break up the text and provide a clearer understanding of the product. Adding screenshots of the product and examples of what accountability looks like could greatly enhance the user experience.

      Addressing the unanswered questions about what having a accountability partner entails is crucial. Providing details on how accountability is facilitated, whether through Zoom calls, messaging platforms, or weekly check-ins, can help potential users visualize the process and feel more confident in signing up.

      Including a brief anecdote or case study demonstrating the value of accountability would add credibility and relatability to the page. Sharing personal experiences or success stories can help users connect with the concept and understand its potential benefits.

      Taking inspiration from similar landing pages in the space is a great idea. Analyzing what works well for others can provide valuable insights and ideas for improvement. By incorporating visual elements, answering key questions, and sharing compelling stories, you can create a more engaging and persuasive landing page that effectively communicates the value of your product.

  5. 1

    I think the heading should use the words accountability in it. Maybe you can move up the video to the header, or you can also show a screenshot of the web app. Just text doesn't seem to add any value.

    1. 1

      Thanks for the suggestion! I will add more screenshots after I move some features to the free version.

  6. 1

    70 visitors isn't enough to draw any conclusions. But in my opinion, there's not enough value in the offer to encourage someone to sign up.

    Also, at this point, forget the blog. It's a distraction. Focus on building up the value of the product you're offering.

    1. 1

      Thanks for your feedback! I understand that I need to provide more value to users. I plan to move some features to the free version and then talk to users to understand what they need.

  7. 1

    I think everyone chipped in with great feedback around the landing page. I can touch in the blog section as that’s my bread and butter. Your articles don’t have SEO optimised titles. It would really take me a lot to describe how best to write for SEO, but as a quick win think along the lines “my article should be titled as close as possible to what someone would Google”.
    I think I’ll write something on indie hackers soon around blogging which will give way more insight.

    1. 1

      Thanks for your comment. I'm planning to focus on the product itself for now. When I have more value to provide for users I will get back to the blog

  8. 1

    I just found a simple issue or should I say, a bug. When you hover over the "MADE WITH LOVE" section at the footer, The MADE part redirects you to framer website, rather than your own website. My suggestion would be if you are paying for framer website and connect a custom domain, then maybe fix this to redirect you back to your own website which is building-buddy.org.
    Overall, Great work, keep up the good work.
    I would also appreciate if we exchange feedback on my landing page.
    https://brilliance.onepage.me

  9. 1

    I think most of the points have already been covered. I would only suggest to reduce the pop up effect delays of the box elements. Some of them have a longer delay (may just have been my internet though).

  10. 1

    your video looks bad u can use so elements and effects to make it interesting and using a ai voice would be very good.

  11. 1

    Designs clean. Maybe a bit too much white space for me. From an SEO standpoint, its a nice site. If you have any social proof, I would definitely add that in.

    Maybe edit H1 Heading to something you want to rank for though - Accountability partner platform doesn't help me understand what I am being accountable for.

    1. 1

      Thanks for the feedback. Now I understand that the Accountability platform is confusing and does not give any understanding to the people. I don't have any customers yet to have social proof but I understand how it is important in my case. I have a plan for how to fix it :)

  12. 1

    Nice work getting this up. How did you come up with the copy, and do you have an quotes from your user interviews you can use?

    1. 1

      Thanks. The idea of old heading came from the understanding that almost everyone on my waitlist dreams about leaving their 9 to 5. No, I don't have any quotes because I sent a form with multiple-choice questions.

  13. 1

    IMO the jump from finding an accountability partner to escaping your 9-5 is too big a leap to be a credible proposition.

    I think you need to hone in on a more specific benefit. Maybe even something more emotional. You might, for example, lean in more to the loneliness of building something and how having a community stops that.

    If you wanted a full audit doing let me know and I'll send a vid over.

    1. 1

      Thanks for the suggestion. Actually, you are right about the big leap from accountability to 9-5.
      At first, my heading and subheading were about motivation and stopping quitting the side project and it had pretty good conversion. Still, after I asked people from the waitlist to answer a couple of questions I found that everyone is dreaming about quitting their 9 to 5 so I thought it would be a good idea to add it on the leading page.

      1. 1

        Yeah I think this is where seeing it as a journey comes into play.

        At the end you might have "quitting the 9 to 5" - that's the big outcome that your users want. (Also, great work actually talking to users about this because a lot of founders don't haha)

        So if the outcome of quitting 9-5 is at the end, at the start is where the user is currently. This should be the opposite. So they're stuck in their 9 to 5.

        But why are they stuck? What problems do they face that your product solves? This is where the accountability, motivation, loneliness, etc. comes into play.

        You then have an entire journey that you can explain through your messaging:

        Stuck in your 9-5 > Because you're lonely and lack motivation > So you need accountability and community > Which means you can quit your 9-5

        The interesting thing is that if you tell the narrative in that order, the quitting the 9-5 becomes a lot more believable once you have the context of the stuff before it.

        Hope that makes sense!

  14. 1

    I've seen it, so basically if I signup for free all I get is "GitHub-like progress grid" where it's probably another place I need to feed by tasks and check them.

    So it's like a negative value. You make me double my work for a small display widget.

    It would do better with a free trial or other limited community access. Your basically marketing a community and than say for free you can have this stale cookie instead.

    You don't demonstrate any value or even pre existing of that paid community or what it has. These paid communities need seeding and social prof and interest, I need breadcrumbs of what happened there that is so good and worth some exposure to

    1. 1

      Thanks for your feedback! I will think about how I can give more value.

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