Sales Call Script for Startups - From the Founders Cafe Playbook

As an entrepreneur, making sales calls is crucial but it can be tough to know exactly what to say. I recently came across a great sales call script template in the Founders Cafe Playbook that I thought I'd share.

Intro: Confirm goals/challenges

"Hi [name], this is [your name] calling from [company]. I saw that you're working on [identify their goals or challenges]. What brings you to look into [your product/service] today?"

Identify Needs

Ask questions to understand where they are struggling and what they have tried to solve it. Restate the issues to confirm you understand.

Pitch Your Solution

Explain how your offering addresses their specific problems and goals. Focus on the key differentiators that make your solution stand out.

Address Concerns

Get ahead of predictable concerns like cost. Explain your pricing and tie it back to the value you will provide.

Close

Confirm interest, summarize the value, and move them forward whether that’s onboarding now or scheduling future follow-up.

This script from Founders Cafe (https://founderscafe.io/) gives a concise starting point that covers the key elements of an effective sales call. You can use it as a template and customize it for your own startup.

I highly recommend checking our their Playbook for many more sales, marketing, and startup strategy tips!

Have any of you used scripts like this successfully? What's your top sales call advice?