What should be the aftermath of launching a service/product?

Launch again.

Launching is not just a one and done thing. There are so many places to "launch" now-a-days that its' actually quite easy to launch literally every day, if you wish.

Enjoy the process of launching and it will never feel "bad" or "weird".

I got into the habit of launching, and even have a "Launch Now" mindset when building a new product. Very similar to the Amazon 6 page concept. Create your press release first. in my case: Launch first!

I also got to read: Launch by Jeff Walker, and this taught me a simple framework to launch anything, even before it's made. (to a small private audience).

Hi Vansh.

Launching a product is a big milestone, but it's important to remember that it's just the beginning of your journey. Here are some tips for handling the aftermath of launching your product:

Follow up with your customers: Once you've launched, it's important to follow up with your customers and see how they're enjoying your product. You can do this through email surveys or by reaching out to customers individually. This feedback will help you improve your product and make it even better for your customers.

Keep marketing: Don't stop marketing your product after launch. You may have gotten some initial buzz, but you need to keep promoting it to keep the momentum going. Consider running social media ads, reaching out to influencers in your industry, or hosting a giveaway to keep your product top of mind.

Offer a special deal: As you mentioned, offering a limited-time deal or discount can help re-engage customers and generate new sales. You can do this through email campaigns or by running a promotion on your website.

Showcase your successes: If you've achieved any milestones or successes since launching, be sure to share them with your audience. This could be the number of customers you've acquired, revenue earned, or any press coverage you've received. It's important to show that your product is thriving and making a positive impact.

Keep improving: Lastly, it's important to keep improving your product. Listen to customer feedback, make updates and improvements, and continue to innovate. By continuously improving your product, you'll keep your customers engaged and interested in what you have to offer.

Overall, launching a product is just the first step in a long journey. By staying engaged with your customers, continuing to market and improve your product, and showcasing your successes, you can keep the momentum going and build a successful business. Good luck with your launch!

Regards,
Bryce June
CEO at https://reptick.com/

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Engaging with the community. Keeping your brand relevant by online presence which can always be grown more and more. Maintaining and creating personal interactions with people online. Community building is vital before and launch you launch your product. Before your launch, a strong audience can help boost the success of your product.

Consistently showing up each day to reach out to potential customers and make the product better based on feedback. Repeat forever.

People get hung up on a big launch but it is really just a tiny blip in the lifetime of your company.

The aftermath is unknowable. It could do something amazing in-theory, but typically, it's underwhelming. This is where having a vision comes in handy! If you know the value you're creating and also where you're going, you can keep on grinding - even if there's some crickets in the background. But if you lack founder/market fit, an underwhelming launch (and let's be honest, they always are) will be seriously discombobulating to the point of being tempted to quit.