How To Increase LinkedIn Engagement Rate For B2B Company

Business gets done differently in today’s world – and B2B companies have started to take their own approach to LinkedIn. People want personalized interaction; even if you want to increase LinkedIn engagement rate and choose to automate LinkedIn outreach with the people they buy from, they want to know their sellers, not just their products. Many people expect brands to connect with them now, making the public side of things ever so popular.

Business-to-business works the same way. The wholesalers, retailers, and producers you work with want to see what they are spending their time on and investing in; they want an idea or a person to justify pouring a part of their business into, however small or big.

For those struggling with coming up with an idea like that and who want to improve your LinkedIn B2B strategy, we have some general tips that will help you improve your LinkedIn outreach and sculpt a better LinkedIn experience for yourself.
**LinkedIn: The Goal
LinkedIn seems like an incredibly complex and nuanced process – and while it somewhat is, it is also inherently simple, and being corporate-oriented does not set LinkedIn apart.

The goal of LinkedIn engagement. You want people to interact with you; you want to interact with them – you want to do it repeatedly and probably capture and retain a client base while you are doing it.

That is great! However, LinkedIn gives you a goal & a toolset to work with – your LinkedIn content.
Content That Connects
You want your content to be approachable, engaging, appealing, and something that shows potential for investment. The first thing people are going to think about when they look at your LinkedIn is whether or not they can benefit from you or work with you – you need to put up content that makes them say yes.

This does not just mean straightforward product descriptions and 5 testimonials that have amazing reviews;. However, those are important, but the information is not the only criteria we strive for when we think about content that connects.

Here’s how you want to go about doing that:

Video-Based Content
LinkedIn gives you an incredible tool in the form of video content – if your video content looks a lot like you just talking, giving out customer reviews, and talking about your demo, then that is not something that helps boost your LinkedIn B2B lead generation or your LinkedIn outreach.

Your product is designed to tackle complex needs and demands and condense them into a simple product that is easy to use and gets the job done – your content needs to have the same approach.
Break your services and product down to their bare bones, but include WHY that is something that takes care of your customer’s demand and emphasizes the emotional human-to-human connection.

Make video content that is engaging – it is appealing to the eye and each second of viewing feels like it has its right to be there. You want content that catches someone’s mind and makes it stay.

It might not hurt to look into hiring graphic designers, video editors, or content creators that help with this – taking full advantage of the video content format is not always everyone’s strong suit or skill. Still, it is not something you can afford to NOT take advantage of at the same time.
Read More: https://linkedcamp.com/blog/linkedin-engagement-rate/