Unlock Trends: Maximise your Marketing Output
Staying ahead of trending topics is a superpower if you want to build an audience. Let's take a look at three powerful trend-spotting tools:
- Pinterest Predicts,
- Exploding Topics, and
- Google Trends.
Pinterest Predicts
Pinterest Predicts is a treasure trove of insights into emerging trends.
Check out the annual trend report to identify rising topics and understand what captivates your audience. Then leverage those predictions to curate content that resonates.
Exploding Topics
Exploding Topics surfaces rapidly growing topics before they take off.
Use it to identify emerging trends in your industry before they become mainstream, adapt your business strategies accordingly. Or use it to find hot topics for blog posts, videos, podcasts, or social media content. Creating content around trending topics can increase your visibility and engagement with your audience.
Google Trends
Google Trends is the compass that guides you through the vast sea of search queries.
Uncover what the world is searching for in real-time and adapt your content to meet those queries. Use regional insights to tailor your approach for a global audience.
You can also use Google Trends to identify trending keywords related to your business. Incorporating these keywords into your website's content can improve your search engine rankings and drive more organic traffic to your site.
Crafting Your Trend-Surfing Strategy
- Diversify Your Sources:
Blend insights from Pinterest Predicts, Exploding Topics, and Google Trends for a comprehensive understanding of trends. Each tool offers a unique perspective, ensuring you don't miss any waves.
- Timing is Everything:
Trends ebb and flow, so timing is crucial. Anticipate the crest of a trend by aligning your content with its upward trajectory. Stay agile and adapt as trends evolve.
- Audience-Centric Approach:
Understand your audience's interests and preferences. Tailor your content to align with trending topics that resonate with your brand and captivate your audience.
- Consistent Monitoring:
Trends evolve, and so should your strategy. Regularly monitor these tools to stay ahead of the curve and adjust your content strategy accordingly.
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Yeah, that's are great insights. I also use Behance and Dribbble for watching trends when I want to design some feature for app or web. Also awwwards website is great when you want to see and get inspiration from real websites.
That's a great idea! also one of the good ways for me is to to find what are the top pages or rising pages on the websites with UGC, like reddit, product hunt, or twitter
I can also recommend Google Alerts for finding new content based on your keywords.
It's not a way to find new trends, but it's perfect for keeping an overview over what's happening in your domain (be it a specific technology, industry, ...) and then react to it. It's 100% free and Google finds not only blog or news articles but also Reddit posts and other Social Media.
It all gets pushed into a RSS feed so what I do is I let an automation read the RSS feed daily, then send me a mail with new mentions. All automated with Make/Zapier.
If you have any more question on how this works, let me know and I can share more about it
Just now I made an app that allows you to explore trends on your phone. The data comes from Google. You can give it a try!
The app's name is: GoTrends: Track Search Trends
Thanks a bunch for the awesome insights! We're a legal tech startup, dedicated to providing an all-in-one legal department for every small to medium-sized team. Lately, we've been zeroing in on optimizing our Google SEO and we're looking for some tips. Any advice you can share would be gold!
Also, are there any one out here also hustling with SEO optimization? Would love to exchange experiences and maybe help each other out, especially with things like backlinks. Can't wait to hear more ~
Hey mate, awesome guide to staying on top of the game! Thanks for sharing your expertise - I'm sure it will prove helpful to other entrepreneurs.
I guess it depends on the type of Trends you're looking for and what you want to do with them.
If you're selling products on Amazon using FBA, you can use Jungle Scout to look for niche products and catagories where you can analyze to find products you may want to sell.
On a more macroscale Google Trends is great for digging into these niches by learning about what people are searching for at any given time.
Other tools like semrush can provide insights into these niches to do more analysis and research to understand if they're worth capitalizing upon.
Another low-tech way is just observing people in public spaces and paying attention to news.
I have Google news alerts setup for phrases like "I hate when" and "I wish there was an app for" and some others. Are you lots of garbage but once in a while there's an interesting nugget in there.
Great Insights!
A good reminder to do my Google Trends research. No point trying to educate a market about a problem you think they have.
What makes Exploding Topics different from Google Trends apart from being paid?
That's a really interesting post on marketing.