the first video matters. Although I don’t work for Tik tok it does seem imho that the first video will get a unusual boost 😅
sign up for analytics. I found it really important to see where the drop offs were and adjusted my video length based on when people swiped up. For me it was 10 seconds ( I saw 10x increase when videos were lower then my target)
most important for sure is just keep posting. Even if u arnt hitting ur marks look at every video as an chance to experiment. For me Im so hyped to try new formats and get even wackier to see how I can crack this algorithm.
Cheers and keep hacking