How I planned to give away $3000+ worth of paid plans on this Valentine's week?

by Pradeep

So, about 6 months ago, I built this awesome app called Audio Writer for iOS. And guess what? Since then, we've also launched a macOS app & we're currently working on an iPadOS app.

I'm all about trying out new things in marketing. Every month, I like to experiment with something fresh. I don't really base these experiments on ROIs. Nope, I do it because I genuinely enjoy it.

So, this month, I've got something special planned for Valentine's week(4-day). But here's the thing, I couldn't quite figure out what to do on the internet when I don't have a proper social presence or even know where my customers come from. Yeah, you heard me right, I have no clue where they come from. So, promoting an app that requires an OpenAI key to use it is quite a challenge for me.

But you know what? I've come up with a plan. I decided to see if people would be willing to share their OpenAI key or even create a new one for their loved ones. And what better time to try this experiment than on Valentine's week, right? So, I reached out to my top 100+ highly engaged users and asked them if they would be up for giving away a paid account ($29) for free to their loved ones. And guess what? It actually worked!

% of users shared the code 72%
% of users redeemed 52%
% of users made their first transcript 78%

(Still 48 hours left, until Feb 14th)

Now we've opened up gift code for all the paid customers or paying customers on or before Feb 14th.

Here is the website: https://audiowriter.app

By the way we've made to top 100 on Appstore - more than 2 times in 2 different occasions 🖤

checkout here
https://x.com/pradeepb28/status/1750063813356114321?s=20
https://x.com/pradeepb28/status/1708878420543942996?s=20