CPC or PPC?

Hey Lakshya,

Pay-per-click advertising has proven effective in driving traffic to websites. In order to succeed with pay-per-click advertising, marketers must learn about the various types of keywords and campaigns, and develop strategies that increase conversion rates.

When choosing a campaign, advertisers should consider several things before deciding whether to go with CPC or PPC. For example, the cost of running a campaign depends upon the number of impressions. If you want to target high-traffic websites, then PPC would be a better option. On the other hand, if you want to reach specific audiences on social media sites, then CPC would be a good choice.