How to be effective in link building in 2024

Link building is only as good as the content you promote.

Sure you can build links to random content assets.

But what you need to gain are the after-effects of link building for your content.

You need content that:

• Gains links automatically overtime.

• Drives traffic to your site for a long time.

• Builds brand affinity with your chosen industry.

And in order to do that, you need

_Content that sticks.

_Content that's appealing to publishers.

_Content that's linkable.

A good way to find these types of content is to review the top publications in your space.

Find out topics that have a high-volume of external referring domains and see which content assets you can do better.

Your competitors top linked pages are also a treasure trove of insights.

And if you really want content that's unique.

Perform deep dive investigations in the communities of your ICP.

Subreddits, Slack communities or Linkedin.

Talk to your customers.

They will reveal key insights that’s not found in competitor content or other SEO tools.