10 Comments

What are you struggling with? Marketplace Edition

by dqmonn

Marketplaces are hard! If you are currently facing some issues, let us know!

dqmonn

posted to

Marketplaces

on November 30, 2020

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Hey about to launch in another country and just trying to figure out steps to recruit high quality suppliers and how to get them to stick with our product while we recruit buyers. We are a marketplace for businesses in Africa https://sellox.io

jobizzness

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3 years ago
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Hey we just launched https://www.getset.today this week. It's an online mentorship platform for Professionals and Students who just want advise regarding a particular field of work or study in Canada from people in who are already in that field. What would you recommend as some user acquisition strategies and channels?

betzon

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3 years ago
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Good one! Biggest struggle is to get out there and find new clients. I think visibility is taking a lot of outreach for now, but wondering about the best steps to be well-known.
For context: https://onsite.fun

joalavedra

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3 years ago
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  By clients, do you mean people doing the activity or people hosting the activity?
  
  lululi
  
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  3 years ago
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    By clients, I mean demand-side! So people paying for activities
    
    joalavedra
    
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    3 years ago
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      We're in the same boat then! I'm working on: https://glowism.com. Customer acquisition is also what I'm struggling with...
      
      lululi
      
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      3 years ago
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        Oh! Interesting project! I believe you have a growing opportunity to monetize products per referrals as well, no (B2B2C)? I think there is a similar thing going on in the UK called getharry or something similar.
        Best of luck!
        
        joalavedra
        
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        3 years ago
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Getting publishers to post audio content on my app without a large listener base. The listener base is struggling without the audio content. www.dailyune.com

SandMan

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3 years ago
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  Chicken-and-egg? :)
  
  I see two issues:
  
  Your publishers most likely don't have any incentive to post. The biggest incentive is exposure/followers most likely.
  
  Listeners won't come without new content, as you say. So need to figure that out first.
  
  Also interesting that you are looking at it from a two-sided view, wouldn't publishers most likely also be listeners and vice-versa with this format? It's closer to Twitter than a traditional podcast.
  
  So, multiple options:
  
  Offer small podcasts to re-post their content for additional exposure yourself (cut it up in pieces)
  
  Fill up your app with hand-picked audio from elsewhere
  
  Encourage listeners to share the app with fellow podcast listeners
  
  Concentrate on your "listener" base first with the steps described above
  
  Once you have enough listeners, incentivize to post themselves or import more content (e.g. clips of their fav podcasts)
  dqmonn
  
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  3 years ago
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    Yeah that’s it, the old chicken or egg problem.
    
    Thanks for taking a look, I appreciate that. At the moment I do see it as a two sided market because publishers are thin. Many don’t like the sound of their voice or think they have anything to say that people want to hear (from surveys).
    
    Your first two notes will indeed get more content though I’d prefer automate the process over chopping up episodes myself.
    
    We do have over 120 podcasts currently on the app though need more.
    
    I’m thinking of connecting with someone that knows NLP and is able to help build a tool that chops long podcasts into segments.
    
    Other than dreaming that up I have my business partner attempting to connect with larger producers to work out some sort of partnership.
    
    Will need a few ducks to line up in order to pull this off.
    
    SandMan
    
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    3 years ago
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