Is my article interesting?

This is a solid article: focused and oriented on a real, imminent pain that your audience is experiencing. The language is clear and direct, and you make really nice use of alliteration throughout. Bravo!

You desperately need to improve point four. The language drops from a very active and direct voice to a passive, winding drone, "A core part of any budget is the inputs provided through forecasting – the more strategic application of anticipated future trends and flows." I had to read this section several times. A less dedicated reader will probably skim past it.

This is your moment to sell the real benefit that your product will provide to the reader, as real a benefit as your other recommendations. If you're truly confident that your product would help the reader fix his problem, don't be afraid to present it with the same direct, bold language that you've used for points 1–3.

Likewise, the call to action there back-loads the benefits of signing up. The link is tiny, like you're trying to hide it. I don't yet know what OKUMM is, but that's the link text. Better yet, use a button-styled link with a clear CTA, and only after clearly communicating the benefits.

One thought: Is signing up for a beta the best CTA for this stage in your relationship with the reader? Perhaps your reader has never considered forecasting, or doesn't know much about it. (I know I don't!)

As an alternative, this might be a good opportunity for you to further demonstrate your authority, perhaps with an email mini-course on forecasting, which then leads into a focused pitch for your product. Even if you don't get a sale right away, you now have the email address of an educated customer who understands your product and has benefited from your expertise.

One more thought: I have poor eyesight, and I found the thin, small, low-contrast font difficult to read. This may deter potential customers from reading very far. Please consider using a larger font-size and higher-contrast foreground color for the body text. Thanks!