LinkedIn Marketing Automation Tools to Generate Catchy Subject Lines and Boost Your Open Rates

If you are a B2B marker, chances are that you are looking for ways to improve your lead capacity. This also means that you are familiar with multichannel B2B marketing.

To start good multichannel marketing, you need to have a good grip on email marketing as well as LinkedIn marketing.

If you are not sure where to start, you need to look at what’s important. To build a strong LinkedIn or email marketing strategy your focus needs to be on the content of your message.

However, the first introduction to your message will be the subject line. It will act as a title that will help you to talk directly to your corrections even before he opens it.

A strong email subject line will help your prospect to learn about the content of the email or message and it will save them time when they scan through the pile of emails and messages that they receive daily.

Now that you know how important the subject line is, you might be thinking about how you can generate a powerful subject line to beat the odds.

Most LinkedIn automation tools offering LinkedIn lead generation and outreach campaigns offer message templates. However, very few LinkedIn automation tools will offer you to generate impactful subject lines. There are a few LinkedIn automation tools that offer third-party integration for subject line generation whereas, you can also use subject line generating tools available online for easy help.

With the help of this article, you will be able to know in detail about:

· Importance of subject line for an outreach campaign

· What makes a good subject line?

· Tools to help you generate the best subject line

· How to use a good subject line for an outreach campaign via the LinkedIn automation tool

Importance Of Subject Line in Outreach Campaign
Ever wonder why people wrote titles of books, songs, and TV series?

A simple answer is that it can give you a gist of the message without even opening it. Apart from this, a good subject line will help you stand out from the rest of the messages, and it will convince your prospect to open the message right away.

We all know that most prospects receive multiple messages, and their email and LinkedIn are filled to the brim with notifications. With another email or LinkedIn message that has a boring template and the same old subject line, there is no way to stand out. This will reduce the response rate and your outreach campaign will fail.

However, if you want to increase the rate of response, an easy way is to make your subject line impactful.

A good subject line will help your reader instantly know about the message. It will also help you build curiosity and address all the basic pain points so your reader can instantly open it up.

If you are looking for a LinkedIn message subject line, you will find so many LinkedIn automation software that will offer you a basic message template. With the help of these templates, you will be able to generate simple and powerful subject lines.

If you find it hard to write a subject line on your own, you can always use a subject line writing tool.

What Makes a Good Subject Line?
Now that you know the importance of a good subject line you might be thinking about the features that make a good subject line.

Essentially a good subject line will have a personalized statement. Some people like to add the name of the prospect in the subject line along with the designation.

However, others add a punchline, joke, or reference to a trend or recent message that they have seen.

To write a good and impactful subject line, you need to start with building a reference that can help you gather attention. Some of the main tricks used by people include:

Drop A Name — this is the oldest trick in the book. You drop the name of a famous person in your industry and that will become the point of reference between your prospect and you.

Build Curiosity — writing about the gist of the message doesn’t mean you cannot use tricks to attract someone. Try to use something that can intrigue them to open the email.

Highlight Benefits — everyone is interested in gaining value, if you add value in the subject line, this will instantly attract more attention.

Address Pain Points — keep your subject line short and link it with pain points so people facing similar issues can use it for reference.

With all these tips you also need to keep in mind that your subject line should be very short, very impactful, and very simple to understand.

The best way to figure out if a subject line will help your business is to conduct a split test. Good LinkedIn automation tools like LinkedCamp offer split testing features. By using these LinkedIn automation tools you can analyze the best subject line right away.

Lengthy Subject Line
One of the biggest issues that most people face when they compose a subject line is that they often write long sentences.

Your subject line on the other hand is never a sentence it is a phrase.

Even if you already have an idea in mind, you need to think about summarizing it. Some of the best tricks to keep your subject line short include:

· Keep your subject line in 9 words

· Chop your phrases by adding keywords separated by hyphens

· Add an emoji to convey the emotion

· Conduct a split test with the LinkedIn automation tool

· Preview your subject line and message.

What Is Open Rate and How To Calculate It?
Experts say that a good and quirky message will instantly improve your message's open rate. This open rate applies to both email and LinkedIn outreach.

A good open rate will also help you to see if your outreach campaign is successful or not.

Most people think that a good LinkedIn automation tool offering multichannel campaign features will also help them with calculating the open rate. However, there is no hard and fast rule for success so if you want to determine the success of your campaign, you need to set the goal on your own and calculate the open rate as well.

A simple formula to help you determine the open rate is to divide the total number of opened emails by the total number of emails sent minute the emails that were never opened.

Open rate = opened emails / (total emails launched — emails not read).

There is no benchmark for calculating the success of the outreach campaign. Most people think that 70% of a good open rate, whereas others think that anywhere above 75% is good.

However, you also need to determine the rate according to your industry and average open rate.

Sometimes you will have a high open rate but a very low reply rate so these details will also impact the success.

HubSpot reported that the average open rate varies from 20 to 37% based on the services and products that are being offered. However, if you optimize everything and you hit the right pain points, and list the right prospects, you can bring the open rate to 70% as well.

Best AI-Based Tools for Generating Subject Line
Keap
Keap is a very simple subject line generator that you can find online. It is a free tool that you can use.

To use this tool, you can simply select the type of message you are going to use the subject line for. This will include a newsletter, follow-up message, promotional message, registration message, and more.

Then you will select the prospect who will get the message for this you will fill in the category, pain points, target audience, and other details.

This will straight up take you to the results that will be your desired subject line. Once you get the subject line, you must learn the editing process. Most of the subject line might be a little lengthy so trim it up.

Even if you don’t like the suggestions offered by them too, you will easily alter the angle to make a good subject line on your own.

Encharge
Encharge is another free AI-based subject line generator tool. This tool helps you to generate the subject line based on the content available online and then they also take help from material available on the internet.

Finally, they use a human prediction method that helps with the overall message-based subject line generation. The best thing about this tool is that after entering your keyword, you can also set the tone. This tone will help you get the suggestion according to the tone of the message.

However, we do not recommend you use the suggestions as is. Most of the suggestions are boring and lengthy so try to edit them before you run a campaign via the LinkedIn automation tool.

Portent
Potent is a very simple subject line generation tool. As a beginner, if you need something simple, portent will help you get there.

You just need to add the subject of the message that you want to convey, and you will get suggestions based on that.

Most of the suggestions are a little vague so you need to try different keywords to get something that will work for you and your brand.

By the end of a few tries, you will at least get something that you will be able to use for your LinkedIn and email campaign that you can run through your LinkedIn automation tool.

One thing to keep in mind is that there is no tone setting. So, most of the subject lines might seem like they are written for content marketing and not for email campaigns, etc.

How To Use a Good Subject Line for Outreach Campaign Via Linkedin Automation Tool?
If you own a good cloud-based LinkedIn automation tool like linked camp, you will notice that your overall work has been reduced to a minimum. You no longer need to write lengthy emails and messages and you will be able to generate your email flow without any issues.

To start off this process you need to attach your LinkedIn account with the LinkedIn automation tool. Once you have attached it with the LinkedIn automation tool, then just get it on the warm-up.

This will help you increase your visibility as well as streamline your prospect visibility.

After that, you can get ready to launch your first outreach multichannel campaign. Within the multichannel campaign, you will get an email as well as a LinkedIn outreach campaign.

To start off, you need to open your LinkedIn sales navigator tool and generate a prospect list based on the requirement of your business. Once you have the prospect list, this will work as the list that will receive your emails and LinkedIn message.

Start with campaign flow. Your LinkedIn automation tool will offer you to generate your campaign flow.

If you are confused about the subject line, just choose the subject line with the help of the tools mentioned above, and finally choose the outreach message from the templates that have been offered by the LinkedIn automation tool.

You will also be able to use dynamic placeholders that will help you to customize your message.

Most LinkedIn automation tools offer templates, so you don’t have to struggle with messages.

Bottom Line
To sum it all up, a good LinkedIn automation tool will eventually help you to run a successful email and linked outreach campaign without worrying about subject lines and message content.

Most of the LinkedIn automation tools offer a message template that can help you generate a one-liner that will eventually work as the subject line. However, if you are still confused, you can use the tools mentioned above and then trim down the words and concepts according to the requirements of your message.

In case you still find it confusing, keep in mind that these tools are free so the suggestion can be vague. After you generate the suggestion, try it at least 2–3 times before making a decision.