10 factors that can affect your GMB ranking

Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google, including in search results and on Google Maps. Here are 10 factors that can affect your GMB ranking:

1. Relevance: Your business should be relevant to the search query and the location of the searcher.

2. Distance: Your business should be physically close to the searcher.

3. Prominence: Your business should be well-known or have a strong reputation in the local community.

4. Keywords: Your GMB listing should include relevant keywords in the business name, categories, and description.

5. Photos: High-quality photos of your business can improve your GMB ranking.

6. Reviews: Positive customer reviews can improve your GMB ranking, while negative reviews can hurt it.

7. Categories: Choosing the most relevant categories for your business can help improve your GMB ranking.

8. User engagement: User engagement with your GMB listing, such as clicks on your website or requests for driving directions, can affect your ranking.

9. NAP consistency: Your name, address, and phone number (NAP) should be consistent across all online directories and websites.

10. Quality and relevance of website: The quality and relevance of your website can also affect your GMB ranking.

It is important to keep all of these factors in mind when managing your GMB listing and working to improve your ranking in local search results.

Let's connect if anyone need help to know more about GMB optimization and a free audit of their business profile.