Social proof + Landing Page = more inbounds

The most crucial part of any landing page is social proof. Specifically, testimonials that demonstrate real ROI - money made or saved. Generic "Joe liked the product" testimonials don't work. You need to show EXACTLY how you helped someone's business make more money.

For example, "By using [your product], Bob's business increased sales by 15% in 3 months."

This builds immense trust and credibility. It shows real proof that your product delivers results. And it speaks directly to what matters most - making more money. Add 2-3 testimonials showing real $ ROI. This will boost conversions.